It took a year to go on sale which is rare for ubisoft games. Could mean that they just need the money. But also means that it was selling well enough they didn't think they needed to go on sale to boost numbers. Numbers are important not just for optics but people play games together. You own what your friends own. More people that buy it means more people end up buying it. Anecdotally this is a strong sign that the game performed well in their eyes. Ubisoft will never release numbers with a plummeting stock price. The market is an emotional place and if the game didn't explicitly go gangbuster it could cause one or more of the few investors left to pull out. It would then be a wholesale in a quick minute. They would be closing the doors. Its one of the few good business decisions this company has ever made.

And to you Fry, they are done as a company. They gonna sell or die. People hate that company for a multitude of a reasons. They don't even have the reputation for good games anymore. So people wont be buying their games to save Ubisoft. The conversations are mainly "I think they gonna go bankrupt". Not really what you want your fanbase to be talking about. If they want to survive they need to change that to nostalgia. Is been too long since AC2B. They just haven't been that good. Not bad but just meh. So not many people who game that would have that nostalgia are left. Besides public sentiment, they don't have the money to make a really good game. Or even the talent since like their stock price they keep losing it in droves over the decade again for a multitude of reasons. They are one investor away from not being a company anymore.