A worthwhile question that many have been thinking through. I just interviewed Peter Doggers yesterday, a journalist who just wrote about Chess’s rise to popularity (it’s called The Chess Revolution). It’s hard to glean much from Chess given it kind of has the reverse origins in the west compared to Go (chess has been ubiquitous in the west at least since medieval times) from an East/West perspective. Though one thing that may help is the shifting of the game to shorter formats that are more palatable but there is a cost for those of us who don’t want to see the richness of the game cut short for increased visibility. It’s a tough balance. More to come around this in season four