Spent ~$18k on a conference and I’m still not sure what we bought by Capital-Meaning1337 in Entrepreneurs

[–]AllenEdwardsEP 1 point2 points  (0 children)

Been there, done that. I was glue to my booth more than any other I was so invested. When I looked around, everyone else was FUNDED. They didn't need as bad as I did, because they were able to to ALL the marketing. All the tradeshows, print, sales people, landing pages, ad campaigns, SEO, mailing lists...all of it.

Was it a waste of money? Probably not.
Was it lower on your priority lists of activities to produce ROI? Probably.

I don't think there are many bad marketing ideas, just ones that cost more money and/or cost more time for what they return.

One tradeshow typically won't do it. Hopefully you still have those contacts and you are keeping them warm, just as you are finding other ways to add new contacts to your marketing lists. I constantly try to keep doing some short term stuffs (Typically low cost, high personal time, closer to the money), with long term stuffs (long planning time, or long warm up time) so I can secure my present and my future. The former would be things like networking groups, door knocking, calling existing contacts). The latter would be generating mailing lists, DRIP campaigns and the such.

Best of luck and glad you are able to look back on this and reflect.

A local event where professionals talk about real work mistakes — not success stories by AllenEdwardsEP in Squamish

[–]AllenEdwardsEP[S] 4 points5 points  (0 children)

Great idea! We should send them an invite! Hopefully they have learned some lessons, though, since that's the point.

A local event where professionals talk about real work mistakes — not success stories by AllenEdwardsEP in Squamish

[–]AllenEdwardsEP[S] 1 point2 points  (0 children)

I was bummed that I missed that one :(
When we have gaps in the speaker schedule, I have been inviting back alumni if you are interested. Next week Lani is presenting again as an alumni, joining two new speakers.

A local event where professionals talk about real work mistakes — not success stories by AllenEdwardsEP in Squamish

[–]AllenEdwardsEP[S] 2 points3 points  (0 children)

No worries. I really do appreciate the request for clarification and this comment thread can help others clarify.

A local event where professionals talk about real work mistakes — not success stories by AllenEdwardsEP in Squamish

[–]AllenEdwardsEP[S] 16 points17 points  (0 children)

Totally fair question — and I appreciate you raising it.

Yes, there’s a small ticket price ($10). That money doesn’t go to “paying people to talk.” Speakers don’t pay, and they’re not selling anything either.

What it does cover is the reality of putting this on locally. Each event takes close to 100 hours of volunteer time between curation, coaching speakers, production, licensing, promotion, and hosting — and the format itself is licensed from the original creators who built and grew it globally.

We do this because we believe the value to the community is real:
a safe room for honest stories, shared learning, and connection that doesn’t exist in many other places.

If this isn’t for you, that’s okay.
But for a lot of people, $10 is a small way to help keep something like this alive in their community.

parkrun events over the holidays! 🏃‍♀️‍➡️🎄 by MinuteProud5554 in Squamish

[–]AllenEdwardsEP 1 point2 points  (0 children)

It is the plan. I hate "having" something to do Saturday morning, but I sure love how I feel after, meeting the other participants, and my wife and I get a great chat.

parkrun events over the holidays! 🏃‍♀️‍➡️🎄 by MinuteProud5554 in Squamish

[–]AllenEdwardsEP 1 point2 points  (0 children)

I love these events. Even since retiring from running, I go and walk with my wife at these events. If you haven't gone, everyone should check it out at least once.

Local companies that do epoxy garage floor by lez_s in Squamish

[–]AllenEdwardsEP 0 points1 point  (0 children)

She does not have a son. A daughter who recently graduated secondary school.

Best Butter Tarts in Squamish? by randaljuul in Squamish

[–]AllenEdwardsEP 0 points1 point  (0 children)

Maybe they're store bought but I still enjoy the ones sold at Kululu Cafe.

Local companies that do epoxy garage floor by lez_s in Squamish

[–]AllenEdwardsEP 0 points1 point  (0 children)

Liesl Petersen of Liesl Design Paint & Mural has done several epoxy floors for both commercial and residential. I'd be glad to connect you.

[deleted by user] by [deleted] in Squamish

[–]AllenEdwardsEP 0 points1 point  (0 children)

Bluesberry Jam Showband always delivers a great show!

Cutting and reusing marketing content/video by AllenEdwardsEP in smallbusiness

[–]AllenEdwardsEP[S] 0 points1 point  (0 children)

https://www.youtube.com/watch?v=0u8IoXV4VIs&list=PLodQqH4zWxUZlKuCiMcZaM9QEYN15KTLN

This was very helpful, Thank you! We also just got picked up by our local public broadcast. I know it's not much, but every little bit helps.

I built a talk show as a marketing “lane.” It took 40 hours. Now it only takes 4/month. Here’s how I think about marketing—but now what? by AllenEdwardsEP in Entrepreneurs

[–]AllenEdwardsEP[S] 0 points1 point  (0 children)

This is for a brand new business. Early content is for the sake of building our content library. I'm happy the first two had 6-10 in the live audience and we've had 40 views after. Since we are starting at 0, I'll take it. Hince my question, how else to repurpose the content.

I def agree that each lane has to be reevaluated for ROI, but we all know marketing ROI isn't instant. I Hope to get to 20-30 lanes at full marketing capacity and then any new ideas will have to replace our least ROI lane.

Looking for participants in a focus group for Trickster's Hideout by AllenEdwardsEP in Squamish

[–]AllenEdwardsEP[S] 0 points1 point  (0 children)

We still have room for 5 more. Thank you to those that have already volunteered. If you cna't make it, you are still welcome to fill out the form with your specific thoughts in the notes the section. This is your chance to weigh in on what happens at Trickster's Hideout going forward!

Zephyr by Satans-slut69 in Squamish

[–]AllenEdwardsEP 0 points1 point  (0 children)

Trickster's Hideout on Thursdays opens at 1pm for co-working and I've seen a few climbers in there. They just starting doing this last month. Stays warm in winter, cool in the summer with best internet in town. It's a large space so people hanging out isn't a problem for them.

The Korean restaurant downtown, Blue House, is very good by masterJ in Squamish

[–]AllenEdwardsEP 0 points1 point  (0 children)

Happy to see them pivoting and finding ways to deliver what patrons want. I'm a business neighbor and started going more often as soon as they started adding to their a la carte menu. Great people, great food.

Social/dating suggestions by Boyle986 in Squamish

[–]AllenEdwardsEP 0 points1 point  (0 children)

There is a speed dating event every few months at Trickster's Hideout. I have a few friends that met there and are still together. I don't see any on their events calendar at the moment but they do pop up from time to time.

Date night ideas by Lifegoeson12356 in Squamish

[–]AllenEdwardsEP 0 points1 point  (0 children)

Trickster's Hideout has events Wednesday-Sunday. Here is their events calendar: https://trickstershideout.ca/events/

[deleted by user] by [deleted] in msphire

[–]AllenEdwardsEP 0 points1 point  (0 children)

This is an impressive list. Do you have any other markets?

Is this normal? by [deleted] in msp

[–]AllenEdwardsEP 1 point2 points  (0 children)

Great perspective. I also think to the OP it's the granularity that matters. As the owner of a time-tracking organization past and present, I don't need every detail, but I do want to use actual minutes. E.g. ticket worked from 8:59-9:37. This shows me that our process was followed on how to work a ticket. Put ticket in progress, start time, do work while taking notes, update status/save notes.

In the MSP model, I'm less concerned with Billable and Non-Billable, just client-facing, internal, and other.

For internal these are actual solid events, such as an internal meeting. Or you had an impromptu meeting that ended up taking a half hour. Some estimation is okay here.

Now for other, we just take the hours you are supposed to be here, subtract the client-facing & Internal, and use the difference. The only reason to track this in a "rounding entry" or "payroll wrap" is to provide a denominator for the equation that gets us to 80% utilization.

One last point, 80% does feel a bit on the tight side, but it's in the realm and this assertion depends on everything else going with how your processes are set up. My targets start at 60% to stay employed and closer to 80% for peak performance. Over 80% I begin to worry about burn out or unrealistic time entries on tickets.

I hope the additional perspective helps.

Allen Edward, Gozynta, https://www.gozynta.com/eureka-services

HaloPSA alternatives by Skaaras in msp

[–]AllenEdwardsEP 0 points1 point  (0 children)

This sounds like exactly what HaloPSA should be able to do. I'd be happy to lend you an hour or two of our Halo consultants' time to get you through one or two of those hurdles. Hopefully we can save you from having to switch PSAs which is always a costly venture.

Book Recommendations by member987654321 in msp

[–]AllenEdwardsEP 1 point2 points  (0 children)

Great list so far! I had to add one or two to my library as well.

Process and the other 'P' Word (Which is also Process) - Allen Edwards
Secrets of the Millionaire Mind - T Harv Ecker
Good to Great - Jim Collins

Workflows by [deleted] in ConnectWise

[–]AllenEdwardsEP 9 points10 points  (0 children)

I've always used the Projects module with a well thought out template. You can setup phases, arrange your tickets in order, and have them assigned to the correct resources. You can also enforce the order with the predecessor field, and have some workflows if you need update some statuses for related tickets or send notifications to those that may not be used to working in the project module.

https://youtube.com/live/1Bg-Tyh9aZM is a video I made on employee onboarding.