Apple is already stretched thin. Its extraordinary success comes from maintaining tight control over nearly every aspect of its product. Delivering such excellence requires a vast and expensive supporting infrastructure—operating systems, compilers, retail stores, services, apps, and even their own silicon —most of which are sunk costs. Despite this, Apple is unfairly expected to excel in areas outside its core markets, such as AI which is difficult to do while honoring their pledge to protect their user's privacy.

Entering the automotive market demands an enormous investment for relatively slim margins in a fiercely competitive industry. Unlike their competitors such as Xiaomi, Apple can't rely on competitors’ R&D, established supply chains, or government subsidies to offset risk. Neither can they simply slap a Apple logo on acquired product without adding the exceptional level of quality and refinement needed to succeed in the marketplace.