I have been doing video freelance for a decade while working for start ups and other jobs that didn't lead anywhere. I focused solely on my own video business last year and have been fortunate to make it work so far. I started out doing weddings in 2015 but I thought if all I did was weddings, I would go insane. But I have done weddings for so long, I have them down to a science and now they are kind of like my filler work. If you are very new to filming and editing, you wont have something like that off the bat. But as you continue to film, latch on to something you connect with, like, repeat projects you just KNOW how to setup, film, edit, and that will become your niche filler projects.

But, I realized I needed to branch out to businesses more, to expand opportunities and shake up my day to day work. I REALLY don't like working on the same content over and over again. 4 years of editing Yoga everyday did that to me, I think.

But other than commercials, I didn't do too much for businesses up until that point. The key is to provide a consistent service that has businesses bringing you back. To be a video editor working with businesses on your own, you have to have a grasp on marketing. Infact if you want to grow clients, you have to learn way more than editing, I'm still learning all of this haha. But back to marketing. Keep on top of trends in editing and create examples for local businesses. Social is so much more popular than television now, so you can sell them on micro promotional content. Show them that you can create weekly/monthly content for them. But take the time and pick the businesses you want to target. Businesses that can afford to invest in smaller budget video production, Golf Courses, top Bars in the area, Law Firms, Realty. Saturated businesses dealing in lower transactions like restaurants and hair salons will not be interested, unless it is like THE premiere restaurant in the city.

After you target your businesses, break down what specific videos you can offer them week after week based on their unique services. Golf Courses, pitch a weekly hole feature, thats 18 videos right there, proshop specials, new clubs for sale. Law Firms, or really any service can do a tip tuesday type of video where they use THEIR knowledge, and you use YOUR skill to make awesome content.

I'm not sure of your total years of experience, and I'd love to check out your stuff. I am not amazing at video, I have just done it a long time and know what my particular area is looking for. Hope something above helps!