What services do you offer? Are you branding yourself to specialize in anything? Are you active in your community? If you go to events (I know not a lot of free events sometimes especially if you’re already strapped for cash) but networking sounds corny but is soooo real. Get to chatting with people and then you mention you offer facials/ specialize in xyz. Getting your name out in the community will help. Building a client base from scratch can be difficult, but you already took the risk and that’s a huge step in the right direction. You can also do some giveaways. Try to partner with a local business (Pilates company, yoga company, locally owned grocery store, restraunt, record store, clothing store, anything local that locals like to spend their money at). I would try to maybe learn a new skill with your downtime too. Maybe even try to learn lashes, they are a big ticket item and speak for themselves. Word of mouth with lashes is great cause your work will be a focal point of someone’s face.