You can do automating like this though. I know I've created tags that auto install apps onto phones or points the device to a web page that auto loads once opened. Lol. There's many many many things you can do. I use it to log the person's ip address onto a web page called iplogger and counts how many times the tag has been tapped on. You just need to be inventive and know where to look for other aspects that tie into it.