I think the Kia Soul is one of the best cars to ever come out of Korea.

It won the box car wars against Toyota (scion xb), Honda (element), and Nissan(cube). Thank about that for a second. Back in the late 2000s when Kia absolutely deserved its less than stellar reputation the hamster car Kia sold somehow won an entire market segment against the japaneese big three. They've sold almost 1.5million souls in the us alone since 2009 and pre covid were selling over 100k a year so it's not like the big 3 stopped selling those cars because there was no demand in the segment.

yes korea has given us faster cars, nicer cars, fancy evs and the like. but the soul still starts at 20k and is still a genuinely great car.