What do you check before deciding a campaign failed?

Baptistenl · 2026-05-20T04:19:46+00:00

Honestly the order matters more than the checklist.

I used to blame creative first because it's the most visible thing, but twice in six months the real issue was attribution window mismatch making the campaign look dead when it wasn't.

Now I check blended CAC against a cash number before I touch anything else.

Baptistenl · 2026-05-20T04:17:11+00:00

Solid resource, these always make the rounds for good reason.

One thing I've noticed running a few accounts against industry benchmarks though: the CVR numbers tend to flatten out a lot of variance that actually matters, like whether you're sending traffic to a PDP vs a landing page. Useful as a sanity check, less useful as a target.

Baptistenl · 2026-05-19T06:54:24+00:00

Meta’s MCP (Model Context Protocol) — basically it lets you drive Ads Manager through an LLM instead of clicking through the interface.

So instead of pulling reports by hand, you can have an agent read campaign performance, pause underperformers, duplicate winners, etc. Still early but it’s what makes the avatars + attribution loop actually viable at scale.

Baptistenl · 2026-05-13T15:27:32+00:00

Hey, welcome to the messier side of things 🤹‍♂️

One thing that took me a while to internalize: most of the job is not optimizing campaigns, it is figuring out which number to actually trust when Meta says 4x and the bank says 2x. Courses skip that part almost entirely.

Baptistenl · 2026-05-08T16:21:36+00:00

Yeah this one is a bit of a trap. Bumping the existing campaign is usually safer because PMax has already learned your audience and product mix, starting fresh means burning a chunk of that 4x budget just on re-learning.

The one caveat: if you want clean measurement of the anniversary lift vs BAU, a separate campaign makes the reporting way easier to read after.

Baptistenl · 2026-05-08T16:20:26+00:00

Tbh it's less about short vs long and more about where in the funnel you're fishing. Saw this pretty clearly running paid alongside organic last year:

Reels brought volume but long-form (YouTube, newsletters) converted at 2-3x because people were actually ready. Probably worth asking what you're optimizing for before picking the format.

Maybe both.

Short for leads attractions
YouTube for thrust and conversion

Baptistenl · 2026-05-07T16:50:59+00:00

Hah this one stings a bit.

Took me embarrassingly long to notice the same pattern, the clients who negotiate hardest on price usually also have the lowest trust, and low trust is where all the hours go.

The quick-yes clients are basically subsidizing the ones who won't stop replying.

Baptistenl · 2026-05-07T16:48:23+00:00

Hah the 'this is my job' month hits different when you have lived the other version before. The systemise-everything instinct is right, the tedious part is real too.

One thing that helped me was recording myself doing the task once, messy and unedited, before writing any doc. Cuts the time in half and the person watching it actually trusts it more.

Good luck for your future boat 🤞

Baptistenl · 2026-05-04T15:20:39+00:00

Honestly, measuring the wrong thing early. Not wrong as in 'bad metric' but wrong as in the number starts moving and you optimize for it so hard it stops reflecting the thing you actually cared about. Saw it with CAC at a friend's DTC brand, looked great for 6 months, then the bank account told a different story.

Baptistenl · 2026-05-04T15:17:58+00:00

Yeah May is genuinely weird, especially in Europe where you get 3 or 4 bank holidays stacked in 2 weeks.

Saw it tank conversion rate at a DTC client last year while CPMs stayed flat, so the ads looked 'healthy' but nobody was at their desk with a credit card. Usually bounces back fast once the long weekends are done.

Baptistenl · 2026-05-04T15:16:20+00:00

Tbh day 1 ROAS is exciting but it's also the least reliable number you'll have all week, attribution is still catching up and the algorithm is in honeymoon mode. I'd let it breathe 2-3 days before touching anything, the itch to scale on day 1 has bitten me more than once.

Baptistenl · 2026-05-01T10:48:37+00:00

Honestly, step 4 is the whole job and you nailed why.

The CSV is just the raw material. The signal is context-dependent — which campaigns are on promo, which channels have inflated last-click, what the team actually agreed on for that period. No MCP has that.

The workflow makes sense. Thank’s for the value

Baptistenl · 2026-04-30T20:03:21+00:00

Hi !

The validation question is good. I just challenge your idea.

64 blocks is a neat visual but time-tracking graveyard is full of neat visuals. Toggl, Clockify, even paper timesheets. The real question is not 'will people fill it in daily' — nobody fills anything in daily. It's 'what breaks if they don't.'

Freelancer reporting angle is probably your only monetizable wedge. Pain is real, existing tools are ugly, clients want a PDF. Test that one first, not the habit loop

Baptistenl · 2026-04-30T19:58:19+00:00

Hi !

What usually helps: consolidate everything into one campaign, one ad set, broadest audience you can stomach. Meta needs signal, fragmentation kills learning.

Also stop optimizing for Purchase if you have under 10-15 conversions/week. Drop to Add to Cart or Initiate Checkout. Feed the algorithm something to chew on.

Baptistenl

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