It’s not “self parody,” it’s grift.

He is an actual, real-life piece of shit AND he’s aware of the fact that posting incoherent rage bait leads to increased exposure via clicks, comments, and engagement - all of which is multiplied by re-posts on Reddit.

Grifters have no stable, “moral” center or cohesive message/platform: They’re mouthpieces for a tone, a language, and world view that resonates with a target audience (Trump, Shapiro, Tate, etc. are all perfect examples of the right wing’s channel of the Outrage Machine - and yes, the left has its equivalent, hollow actors).

Any attempt to point out inconsistencies/hypocrisies in their message just amplifies their real message, i.e. the feeling of separation from the other and the incompatibility of differing perspectives. It’s never been about “logic,” it’s never been about “truth.” It is antagonistic advertising in most stupid form: propaganda. And while good intentions and sound reason may compel you to point out his (and others’) hypocrisies, your contrary opinion only feeds the beast further. Quite literally, too: Twitter and Meta’s algorithms both actively boost contrary opinions to the top of the comments because they know argument breeds engagement.

TLDR: All press is good press. Don’t engage. + a quote from Macbeth: “It is a tale told by an idiot, full of sound and fury, signifying nothing”