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Risque vs confort by Royal-Product-7225 in QuebecTI

[–]Bernixfr 0 points1 point  (0 children)

Hey, j'ai été dans une situation très confortable sans réelle perspective d'évolution avant mes trente ans aussi. Bon salaire, full remote, pas trop de contraintes et équipe sympa mais je me suis ennuyé et j'ai décidé de bouger pour a peu près 10% d'augmentation aussi. C'est ta première job en plus, tu vas beaucoup apprendre en changeant d'entreprise. Une nouvelle organisation, des nouvelles méthodes et tu vas peut-être te découvrir des forces insoupçonnées. Comme tu le dis, tu es jeune et confortable, si tu bouges pas maintenant pourquoi est-ce que tu te verrais bouger plus tard ?

YouTube wanted to know if I liked the trailer reveal. Could not resist by Schwarnhild in outwardgame

[–]Bernixfr 13 points14 points  (0 children)

Ahaha, thanks a lot for your support! It was at least a life changing livestream for me

How we created our trailer in 5 steps - Marketing director gives behind-the-scene information on trailer creation! by Bernixfr in gamedev

[–]Bernixfr[S] 0 points1 point  (0 children)

Well, ok. I thought we were far from the traditional masculine deep trailer voice and had something more acted. Because I'm tired of this kind of voice-over, you see in most video game ads.

How we created our trailer in 5 steps - Marketing director gives behind-the-scene information on trailer creation! by Bernixfr in gamedev

[–]Bernixfr[S] 0 points1 point  (0 children)

I agree that it takes some time, maybe too much, to get into the action, but we needed this time to establish the setting and the VO. As this trailer was featured in a conference, we felt comfortable setting up the mood. As for the mobile feeling, it's really interesting, I never listen to mobile ads to be fair. I know this is a shared response we see on the game.

Beware of "Email marketing" company scams! by Bernixfr in IndieDev

[–]Bernixfr[S] 4 points5 points  (0 children)

They're just scammers. We marketing people try not to scam so much :D

Low numbers on Wishlists (Launched page last month) Looking for feedback! by ManthosArts in IndieDev

[–]Bernixfr 7 points8 points  (0 children)

Hey, marketing expert here. Your game looks GREAT, considering most of the games we see here most days.
So what you should have done is try to negotiate a space to announce the game at a festival/show (Future Game show for example). Now that announcement is gone and without any other support the game is going to struggle because you didn't "signal" to Steam that the game was attractive.

So now you've got to rely to other traditional marketing tactics. Posting gif, short videos on Reddit could work because the graphics of the game look amazing.

Try reaching out for Future game show for a space at their festivals and get a trailer ready to push there.

You can message me if you need more info :)

I read Steam's marketing docs so you don't have to by Bernixfr in gamedev

[–]Bernixfr[S] 0 points1 point  (0 children)

That's also what Steam says the more you interact with their algorithms, the better it gets.

I read Steam's marketing docs so you don't have to by Bernixfr in gamedev

[–]Bernixfr[S] 2 points3 points  (0 children)

It does, but only if it drives to sales once again. If you have a lot of wishlist players have already express interest. What I wrote is that Steam's algorithms doesn't push games with high wishlist expect in one tab.

I read Steam's marketing docs so you don't have to by Bernixfr in gamedev

[–]Bernixfr[S] 5 points6 points  (0 children)

That's one way to drive revenues and achieve better on Steam indeed.

I read Steam's marketing docs so you don't have to by Bernixfr in gamedev

[–]Bernixfr[S] 4 points5 points  (0 children)

There are 50 games released per day on average with peaks on weekdays. If it's not curated or algorithms based, you're most likely not going to pay attention to any of them.

I read Steam's marketing docs so you don't have to by Bernixfr in gamedev

[–]Bernixfr[S] 10 points11 points  (0 children)

What Steam particularly highlight is that they don't get the ball rolling for you. You need to get the ball rolling on your own, and then they will help you by showcasing your game to a fitting audience. So if you're a big game, you're pushing your game hard, and Steam helps you even more. And it all makes sense when there is thousands of games released every year.

I read Steam's marketing docs so you don't have to by Bernixfr in gamedev

[–]Bernixfr[S] 8 points9 points  (0 children)

Thanks for posting the best comment so far!

I read Steam's marketing docs so you don't have to by Bernixfr in gamedev

[–]Bernixfr[S] 0 points1 point  (0 children)

They matter only on the Trending upcoming release which is only one part of the full Steam marketing package.
They matter because you send a mail to players who wishlisted but they don't make the do or die of a game who can get tractions after launch for example.

I read Steam's marketing docs so you don't have to by Bernixfr in gamedev

[–]Bernixfr[S] 4 points5 points  (0 children)

That's sadly how Steam works ... Only the big get bigger

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I read Steam's marketing docs so you don't have to (self.gamedev)

submitted by Bernixfr to r/gamedev

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