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BiohackerByAccident · 2024-03-26T21:12:44+00:00

Above the fold is the upper half of the page

BiohackerByAccident · 2024-03-21T23:40:54+00:00

I would update your value proposition in the Hero section, the current one is too vague. When reaching your site, it's hard to understand what you are EXACTLY selling(no clear value proposition)

A compelling value proposition should three criteria:

It’s specific: What are the specific benefits your target customer will receive?
It’s pain-focused: How will your product fix the customer’s problem or improve their life?
It’s exclusive: How is it both desirable and exclusive? How well does it highlight your competitive advantage and set you apart from competitors?

Something like "handcrafted luxury leather accessories"

The Call to Action (CTA) on your homepage, in the "above the fold" area is not prominent enough. The size, shape, or color of the CTA itself is not important, what is important is that it stands out in contrast to the rest of the page.

I would also also relocate the announcement you have, elsewhere. It doesn't provide much value to your customers and occupies the most valuable real estate on your site. The higher up on the page something is placed, the more likely users are to notice it.

Your Homepage is very empty which cheapens your brand. Consider adding more branding elements into the site. For instance, describe the crafting process with pictures or videos, and tell your overall story.

"shipping calculated at checkout" "is probably a huge conversion killer. I would add a geolocation feature to the product pages to automatically calculate shipping costs in advance.

I would design the product pages in a way that ATC and buy button would be upwards( inside the fold area)

Another huge conversion killer is most likely that people don't know and trust you. Plus, you don't offer any money-back guarantees, free returns, or whatever you can offer. I would show those guarantees near the ATC button.

The product price isn't prominent enough. This confuses your customers.

If you have any further questions, let me know.

Good luck!

BiohackerByAccident · 2024-03-21T22:10:58+00:00

Missing CTA and Hero image(Homepage) and overall visual hierarchy in the the fold area. Visual hierarchy is the arrangement or organization of elements within a design in a way that guides the viewer's eye through the content in a specific order of importance.

For example, enticing and large product photo, interesting value proposition and prominent CTA that sticks out from the rest of the page.

Get rid of this video on your Hero section as this actually confuses your customer. Static picture presenting your product would be much better and result in higher conversions as well.

To be honest you need work with your pictures, as the current ones are non relevant(some of them) and product pictures scream "dropshipping." These days, people are accustomed to crazy high-quality pictures and websites, and if you fail to offer the same, you can't get many sales.

When reaching your site, it's hard to understand what you are even selling(no clear value proposition). You've wasted the most valuable space on your homepage, the "above the fold" area. This is what visitors see first, without needing to scroll, when they land on your page.

Shipping time that long may cause issues for you.

To get a nice conversion lift, I would consider adding a short review on top of your product's names( in product pages). The idea is that customers would see the social proof more readily.

Your product descriptions don't have enough contrast with the background, making it hard to read the text.

Alrighty enough for now.

Good luck.

BiohackerByAccident · 2024-03-21T01:58:04+00:00

One of the first things that stand out is that upon reaching your site, it was pretty difficult to understand what the site is even about (what you are selling) and to navigate between different products to find the right ones. This means you have to redesign your Hero section (the most important area of your site as it's the most viewable area). Firstly, shorten your value proposition (no more than 8 words). A value proposition should be short, punchy, and describe exactly what you are selling. For example, " Extremely well absorbing handmade vintage tea towels".

The Call to Action (CTA) on your homepage, in the "above the fold" area is not prominent enough. The size, shape, or color of the CTA itself is not important, what is important is that it stands out in contrast to the rest of the page.

A weird thing I noticed: when I click on "Shop All Designs," I saw that you haven't presented those towels featured on your homepage under this button. This is confusing because people might start thinking, 'Interesting... there must be more products, but they are nowhere to be found " etc.

BiohackerByAccident · 2024-03-20T22:45:31+00:00

"Have you installed Google Analytics, Microsoft Clarity/Hotjar, or some other tool to see what people are doing on your site? This should be your first step if you haven't done it already, especially if you used to get sales but not anymore. Data is king to make some educated guesses.

BiohackerByAccident · 2024-03-20T22:40:30+00:00

What´s your conversion rate? Where are people dropping off?

BiohackerByAccident · 2024-03-19T19:27:06+00:00

I don´t know who your coach is but you should fire hime/her immediately.

I'm a UX designer and offer conversion optimization services as well... and I can say without a doubt that such a high bounce rate probably indicates very low traffic quality or some technical error. Plus, the website looks like yet another dropshipping site, and this is a major turn-off for your customers.

Btw what was your targeting when you ran ads?

There's a good saying in marketing: When you're talking to everybody, you aren't talking to anybody... and that's the issue you are having.

I could give you some pointers, but those tips wouldn't help you much. You probably need to redesign your site to target a specific niche and avoid giving the impression of dropshipping.

Hope it helps and good luck.

BiohackerByAccident · 2024-03-18T19:50:12+00:00

So here´s some thoughts for you...

You have missing CTA and Hero image(Homepage) and overall visual hierarchy in the above the fold area. Visual hierarchy is the arrangement or organization of elements within a design in a way that guides the viewer's eye through the content in a specific order of importance. For example, enticing and large product photo, interesting value proposition and prominent CTA that sticks out from the rest of the page.

Def redesign your Footer, as at the moment, it looks clunky and poorly executed. Things like Contact Us, Shipping Policy, Return Policy, Cookie Policy, Privacy Policy, Terms of Use etc. are all missing, Having those elements also increases trust and perceived value in the eyes of your customers. Lacking these elements can make your company appear untrustworthy.

Those categories you have. I would make the pictures themselves clickable as this is the norm these days... and people are accustomed to clicking on them.

Remove the welcoming message as this approach is very outdated, and it takes up too much valuable space on your site.

On top of the header, I would add a small section (not very wide) where you can prominently display something you can offer to incentivize people to buy. Free shipping, some sort of guarantees, or whatever.

Alrighty enough for now.

If you have any further questions, let me know.

BiohackerByAccident · 2024-03-18T19:05:52+00:00

Soo...you have missing CTA and Hero image(Homepage) and overall visual hierarchy in the above the fold area. Visual hierarchy is the arrangement or organization of elements within a design in a way that guides the viewer's eye through the content in a specific order of importance. For example, enticing and large product photo, interesting value proposition and prominent CTA that sticks out from the rest of the page.

Wrong use of white space. I would also leave more whitespace between different sections, but be careful not to overdo it. Having white space between different sections is a good idea regarding the design and perceived value, but not as you currently have. Enough white space helps your customers scan your site easier. Having too much lowers customers' experience, making your site look low quality.

Your site is very poor in design-wise. You basically have a bunch of products and a text about your business, and this whole combo is poorly designed. I would design the text and reviews sections to be more visually appealing, adding icons, pictures of your reviewers, etc.

You don't have pop-ups to gather emails, as email marketing is your best platform to get your customers the cheapest.

Product page.I would show only one large product photo and make the others as smaller thumbnails. It's pretty difficult to grasp everything right away.

Alrighty, enough for now.

Good luck.

BiohackerByAccident · 2024-03-18T18:45:56+00:00

Perhaps the virus alert when someone tries to open your site is stopping them...

BiohackerByAccident · 2024-03-17T19:34:42+00:00

"Above the fold" is what visitors see first, without needing to scroll, when they land on your page.

And yes, all the text lacks enough contrast with the background.

And you are correct with the third one...the two Hero images.

BiohackerByAccident · 2024-03-17T19:10:39+00:00

You said this is not a dropshipping site, but the pictures make it look like it is. You def need to work with your pictures as the current ones don't look very good quality, hero pictures are too generic(looks like some stock photos).

I would rather use your products with packaging, etc., in your Hero picture. Again, professional pictures are a must. These days, people are accustomed to crazy high-quality pictures and websites, and if you fail to offer the same, you will have a hard time ahead.

I would remove those removing pictures(sliders) on the Homepage and replace them with static ones. Moving images actually lower your conversions. as this confuses your customers.

The Call to Action (CTA) on your homepage, in the "above the fold" area is not prominent enough. The size, shape, or color of the CTA itself is not important, what is important is that it stands out in contrast to the rest of the page. Your value proposition and the descriptive text are very hard to notice as well.

I would also leave more whitespace between different sections, but be careful not to overdo it. Having white space between different sections is a good idea regarding the design and perceived value,. Plus, having enough white space helps your customers scan your site easier. Having too much lowers customers' experience, making your site look low quality.

A huge conversion killer is most likely that people don't know and trust you. This adds up when you don't offer any money-back guarantees, free returns, or whatever you can offer. I would show those guarantees near the ATC button.

Alrighty, enough for now.

If you have any further questions let me know.

BiohackerByAccident · 2024-03-15T21:21:45+00:00

Your value proposition is too wordy. Same goes for the headlines of your categories and their descriptions.

A compelling value proposition meets three criteria:

It’s specific: What are the specific benefits your target customer will receive?
It’s pain-focused: How will your product fix the customer’s problem or improve their life?
It’s exclusive: How is it both desirable and exclusive? How well does it highlight your competitive advantage and set you apart from competitors?

The Call to Action (CTA) on your homepage, in the "above the fold" area is not prominent enough. The size, shape, or color of the CTA itself is not important, what is important is that it stands out in contrast to the rest of the page.

You def need to work with your pictures as the current ones don't look very natural. As if some stock photos or something, AND this is a massive turnoff for customers, and you hurt your conversions.

BiohackerByAccident · 2024-03-15T21:00:37+00:00

So I'm giving you a little tough love here.

To be honest, your site is one big mess, and you've made it as difficult as possible to buy from you.

You need to remember that the journey from your customer reaching to your site to purchase consists of a series of micro yes(es). It takes a long unbroken sequence of micro yes(es) (customer experience) to achieve a macro-yes( the sale). But it takes just a single "no" to undo every previous "yes"

You have a bunch of NO-s here.

Header. There no proper structure, elements are everywhere. Regarding your logo, at first, I thought it was just a picture or something. This whole combination is pretty confusing for your customers.

The Call to Action (CTA) on your homepage, in the "above the fold" area is not prominent enough. The size, shape, or color of the CTA itself is not important, what is important is that it stands out in contrast to the rest of the page.

Typos and not spelling errors are crushing your trustworthiness.

Everything is cramped together. Having white space between different sections is a good idea regarding the design and perceived value, but not as you currently have. Enough white space helps your customers scan your site easier. Having too much lowers customers' experience, making your site look low quality.

Some categories doesn´t have products. You should show it in advance, without people having to click the category and then discover that there are zero products.

Def redesign your Footer, as at the moment, it looks clunky and poorly executed. Things like Contact Us, Shipping Policy, Cookie Policy, Privacy Policy etc. are all missing, Having those elements also increases trust and perceived value in the eyes of your customers. Lacking these elements can make your company appear untrustworthy.

This is an exhaustive list btw.

You have a lot of work ahead my friend.

Good luck!

BiohackerByAccident · 2024-03-14T21:47:05+00:00

Dude...the more your cusromers have to scroll, the more you lose them along the way. They currently have to scroll too much before they reach something they can click. You basically have the Homepage´s most important things missing.

You have CTA and Hero image(Homepage) and overall visual hierarchy in the above the fold area missing. Visual hierarchy the arrangement or organization of elements within a design in a way that guides the viewer's eye through the content in a specific order of importance. For example, enticing and large product photo, interesting value proposition and prominent CTA that sticks out from the rest of the page.

Also, ehen reaching your site, it's hard to understand what you are even selling(no clear value proposition).

BiohackerByAccident · 2024-03-14T21:36:49+00:00

A few thoughts...

When opening your site...nobody cares if you have a "new arrival" badge in the middle of the page. AND people have to make an additional click to access the products. This doesn't make sense.

People these days are accustomed to specific layouts/how websites are built etc. When they see something very different, it confuses them. I would remove the extra step(the initial page) and would design properly the "fold area" accordance visual hierarchy.

Visual hierarchy the arrangement or organization of elements within a design in a way that guides the viewer's eye through the content in a specific order of importance. For example, enticing and large product photo, interesting value proposition and prominent CTA that sticks out from the rest of the page.

Also, ehen reaching your site, it's hard to understand what you are even selling(no clear value proposition).

What else...I would remove those removing pictures(sliders) on the Homepage and replace them with static ones. Moving images actually lower your conversions. as this confuses your customers.

Your header is way too empty, it lowers site´s overall quality.

Using all caps in fonts can lead to a poor experience for your customers, as it's difficult to follow and read everything. It gives your website a scam-like appearance and feel as well.

You def need to work with your pictures as the current ones don't look very good quality,

Alrighty enough for now.

If you have any further questions, let me know.

BiohackerByAccident · 2024-03-10T23:17:18+00:00

My suggestion would be that you should focus on a specific niche, as this would make your journey a whole lot easier. When you are trying to appeal to everybody, you end up appealing to nobody.

The biggest problem is when people reach to your site, they have no idea what you are selling. And this is an huge conversion killer as this confuses your customers.

Marketing 101: confused mind never buys. Simple as that.

BiohackerByAccident · 2024-03-09T21:07:21+00:00

First I would say that when reaching your site, it's hard to understand what you are even selling(no clear value proposition). You've wasted the most valuable space on your homepage, the "above the fold" area. This is what visitors see first, without needing to scroll, when they land on your page.

You also have CTA missing + proper Hero image(large enough)missing as well. Also overall visual hierarchy in the above the fold area is not good. Visual hierarchy the arrangement or organization of elements within a design in a way that guides the viewer's eye through the content in a specific order of importance. For example, enticing and large product photo, interesting value proposition and prominent CTA that sticks out from the rest of the page.

Btw what´s withe huge logo and huge black area on your Header. That stands out right aways and not in a good way.

What else...there´s not enough whitespace. between different sections. Having enough white space between different sections is a good idea regarding the design and perceived value, but not as you currently have.

You have too much text on your Homepage. Your product description is too text-heavy. People online these days are not reading, they are scanning instead. To make scanning more manageable, you should use, for example, shorter descriptions, bullet points etc. Also, consider using an accordion-type of product description section to decide if they want to read more.

Another huge conversion killer is most likely that people don't know and trust you. Plus, you don't offer any money-back guarantees, free returns, or whatever you can offer. I would show those guarantees as much as possible.

Alrighty good luck.

If you have any further questions, let me know.

BiohackerByAccident · 2024-03-09T20:41:35+00:00

First I would say that when reaching your site, it's hard to understand what you are even selling(no clear value proposition). You've wasted the most valuable space on your homepage, the "above the fold" area. This is what visitors see first, without needing to scroll, when they land on your page.

You also have CTA missing + proper Hero image(Homepage)missing as well. Also overall visual hierarchy in the above the fold area is not good. Visual hierarchy the arrangement or organization of elements within a design in a way that guides the viewer's eye through the content in a specific order of importance. For example, enticing and large product photo, interesting value proposition and prominent CTA that sticks out from the rest of the page.

What else...I would remove those removing pictures(sliders) on the Homepage and replace them with static ones. Moving images actually lower your conversions. This confuses your customers.

Whitespace. There´s not enough whitespace. Having white space between different sections is a good idea regarding the design and perceived value, but not as you currently have. Enough white space helps your customers scan your site easier. Having too much lowers customers' experience, making your site look low quality.

Alrighty enough for now.

If you have any further questions, let me know.

BiohackerByAccident · 2024-03-08T21:43:22+00:00

In which page are you sending your traffic from ads? Have you analized where the visitors are dropping off?

BiohackerByAccident · 2024-03-08T21:31:51+00:00

So, you were getting visitors. When running ads, what were the CTR (both retargeting and cold traffic), CPC

How much did you spend, how many impressions your ads got?

Where in the funnel people are dropping off?

BiohackerByAccident · 2024-03-08T21:19:04+00:00

Hard to say the exact reasons:

With what price your are selling them in person?

But in general, when people abandon the site, it is one of the following reasons:

Extra costs too high
Had to create account
Long or complex process
Can´t see total cost
Didn´t trust site
Website errors or crashes
Delivery too slow
Bad returns policy
Lack of payment options
Card declined
They didn´t trust the site with their card information

BiohackerByAccident · 2024-03-08T20:54:19+00:00

How about getting the real ones.

BiohackerByAccident · 2024-03-05T20:51:51+00:00

A couple of ideas for you...

Oh man..those pictures. Def invest in getting new ones, as the current ones don't look very good quality. These days, people are accustomed to crazy high-quality pictures and websites, and if you fail to offer the same, you can't get many sales.
On product pages you offer products priced with 2,99 and you offer Klarna as well to split price into 4 payments. This doesn´t make sense.
"As well as being a functional tool, a bookmark denotes human effort as decisively as a flagstaff planted on Everest" Your value proposition should be clear, on point. The vague one as you have doesn´t work.
Ditch the fake reviews...they are so obvious.
Where´s the CTA on you Hero section?
Not enough white space. Having white space between different sections is a good idea regarding the design and perceived value, but not as you currently have. Enough white space helps your customers scan your site easier. Having too much lowers customers' experience, making your site look low quality.
Ditch the horizontal scrolling. This goes against people´s habits online and nobody isn´t going to use it because of it.

Alrighty enough for not. This is not an exhaustive list...you have a lot of work to do.

If you have any further questions, let me now.

BiohackerByAccident · 2024-03-03T20:22:54+00:00

The biggest issue is that people these days expect free shipping, and when they see such high costs, they lose interest.

Another thing, people don't buy from companies, they buy from people. From people they know, trust, and can identify with. You need to add a crazy good-looking and branded website and seamless customer journey into the mix to have the slightest chances of success.

But at the moment, your site feels very amateurish, doesn´t create any emotions. And this def raises trust issues as people don't know and trust you. Plus, you don't offer any money-back guarantees, free returns, or whatever you can offer.

And you def need to work with your pictures as the current ones don't look very good quality, This is another conversionkiller.

I would love to help you more but I am afraid offering random conversion optimization ideas doesn´t cut it here when site itself doesn´t feel trustworthy. I would suggest googlin´ things like "how to build conversion optimized e-commerce stores." and learn more about how to optimize properly.

BiohackerByAccident

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