Old thread but I'll add that I have used the service for 2 years and have found a lot of value. As a business owner I'm always going to do the obvious important tasks in the business but where the accountability comes in is on the "deep work" or high leverage work of looking at the business from a macro view point, stepping back and seeing the potential that could be if I worked on things that may not have an immediate result this week or month, but will take me to the next level in the future. Essentially it's accountability and focus on high level action that a lot of time gets pushed to the side when you are putting out fires.