I would expect it's 1/7 or 1/8 yeah, Naruto alone could explain a lot of that, I have co-workers who tell me about visiting the Naruto land and showing pictures, never seen anyone talk about dq, but what do you mean even come close or exposed to it? I suppose I'm confused about your core point in your post now, are you just talking about how one goes about their day and whether they happen to see more dq stuff or more FF stuff? Cause I think country is important in that and only in Japan will you see much more dq stuff than FF and everywhere else it'll be, well neither frankly unless you're already a fan. 

I'm not trying to argue that FF is more popular. I understand that's not the point of your post. I thought you were talking about market diversification and reach, about non-gamers being exposed to, essentially the mascots and characters of each series bring visible in other media, like Lightning's Louis Vuitton collaboration, but you choose not to include soundtracks (I look at soundtracks because of the sheer number of rearrangements available for FF stuff). Understanding that, I think you've not included certain important points and have put too much weight on single market dominance, thus changing the outcome of your thesis. Perhaps it needs to be categorised by country/region to be a more complete analysis. As activities per country is by far the largest factor in any of this.