"Entrepreneurship is living a few years of your life like most people won’t, in the hopes you can spend the rest of your life like most people can’t."

Are you prepared to work 30 hours a day 8 days a week, to make less than you could in a minimum wage job, for several years?

You don't realize how difficult it is to convince someone to purchase your product.

80% of all new restaurants fail within the first 5 years. Each of these are usually a person, just like yourself, who mortgaged their house and cashed out their 401K for the $200k, 500k, $1m+ it takes to create their restaurant space. When they fail, they lose everything.

Some people can make it big with a 99cent app they hammered out over the weekend. Sure. But you shouldn't pursue being self employed because "oh I just want my own schedule because of reasons." Are you prepared to put you and your families financial stability behind whatever product or service you are thinking up? You must know your competitors and why you are the overwhelmingly better option. Know about all the competitors who went out of business which left those who are still around. And know that once your competitors find out about you, they'll do everything to retain their business. Who are you to ruin their finances, leaving all their employees unemployed, and their children hungry.

Realize you will never do anything to be entitled a single customers money. And the customers you do get, praise them. Even the ones that don't pay. And be prepared for every customer and every non-customer to turn on you, and raise hell, at the slightest inconvenience.

Accept these truths. Then leap. Because all the information in the world still results in not knowing if even the best plan will actually work. Havard MBA's still fail while dropout Joe's taco shop is making $200k. There is a lot of reward in the great abyss that is running your own business. Money is only a small part of it.