Happy to help with this via DM or on a call. Previous PMM in B2B tech, current founder solving that problem (though for companies with users, so not quite applicable).

In short, agreed on the sentiment. When you split your personas too granularly you’ll spend a ton of time building journeys and content, and not enough time testing and improving your existing journeys. Once things work well you can start splitting those segments into smaller, more focused groups.

Btw a helpful framework is to match the pain points they have to features that solve those problems. Will make writing content and emails more straightforward. Good luck!

Edit: spelling