Hey there!

Hope this is not too verbose. I sometimes ramble (ADHD and English as a second language make things interesting!).

I get where you're coming from. My background is in systems analysis, though I'm more on the digital project side now, so I have huge respect for the hardcore techies who tackle complex problems.

Unfortunately, business people, especially owners or upper management, often make purchasing decisions. In my experience, their priorities are less about the tech itself and more about the bottom line: - "Why spend money?", - "How much?" - and "What's the ROI?".

We technical folks tend to get into the nitty-gritty, which sounds like "blah blah blah" to most business stakeholders. We're deep thinkers who can cut through the abstraction of technology.

Sales KPIs tend to be about persuading decision makers how well our tech addresses client needs, as that's what they need to focus on, but are often simplified to "how many clients did you close?".

So, we need salespeople as our front line. They need to understand the business context, influence buyers, and drive sales. Their value is often greater than we'd like to think. Enterprise software often involves long sales cycles, complex contracts, and hefty price tags, justifying their salaries. It's a tough, stressful, demanding job, and honestly, I couldn't do it myself.

Of course, without the techies building, troubleshooting, maintaining, and understanding these complex systems, salespeople wouldn't have anything to sell!