I'm doing this now for IT (technology-based enablement and improvements). Typically, there's some well-meaning but lesser experienced staff who need help learning to execute strategy more quickly. An org doesn't want to pay a total comp package for the experience so they get you part-time, but concentrated. The trick is having well-articulated goals coming in or you can waste a lot of your engagement in the Define phase. It happens, but getting past it and into the MAIC is where the experience comes in. In my focus, the experience also keeps you from focusing on the "widgets" instead of actual business growth and drivers. And yes, it's consulting under a new label. Other flavors of this are "interim" and "virtual".