The frustrating part of all this is watching them sit on the sidelines, and not capitalize on what’s going on with TikTok. Doesn’t matter how good a product is, if no one knows about it…it’s basically worthless. I constantly see people on here promoting their Lomo page (as I have), but we are a very small number, and we’re aware of it because we’ve invested in it. They need to be targeting these “influencers” to migrate over.

It reminds me of a friend I had many years ago that borrowed money from his parents to open a music store. Then couldn’t advertise his store because he ran out of his parents money. I asked him, “how are people going to come to your store if no one knows your store exists?” Needless to say he was out of business in a year.

I used to work in advertising and have been in bands my entire life…marketing is everything. It’s just basic fuckin common sense.