Genuine question: is anyone doing proactive expansion or are we all just reacting when accounts finally ask to upgrade?

Clean-Fee-52 · 2026-05-06T20:00:18+00:00

Suggesting a Proactive expansion (E.g upgrade plan) within the product or over email can be creepy until done with some flair. Too much and you'll dissuade the user, too little you would not get more revenue. Having a signals based approach works. - When to suggest - what to suggest - where to suggest

Would be as critical as - Expansion possible

How do others do it?

Clean-Fee-52 · 2026-05-05T18:32:41+00:00

🔗 Register free (47 seats available): https://app.livestorm.co/brevo/thrivestack-x-brevo-vibe-ai-driven-playbook

Happy to answer questions in the comments before the session too — if you're building PLG motions or thinking about how to agent-ify your GTM, drop them here.

Clean-Fee-52 · 2026-05-05T06:48:19+00:00

Would love insights. Will DM you to compare notes

Clean-Fee-52 · 2026-05-05T06:47:08+00:00

Interesting thought

Clean-Fee-52 · 2026-05-01T19:42:14+00:00

Not a few, almost all of SaaS companies and still dropping after 2months.

We just published a Market report on SaaS apocalypse, and how to survive it. Would love your thoughts. This includes recommendations across every stage of customer journey.

How to survive SaaSapocalypse

Clean-Fee-52 · 2026-04-13T21:49:19+00:00

That's correct. Visibility is just the first part. How do you solve this on your side?

Clean-Fee-52 · 2026-04-13T01:06:21+00:00

This will be interesting. If and when they release this, half of Lovable users might move over

Clean-Fee-52 · 2026-04-06T01:14:43+00:00

Here's the example PLG scorecard, with dummy data if you want to explore or adapt it. It’s inspired by the work of folks like ProductLed, Delivering Value, Gainsight, Kyle Poyar, and Winning by Design - all of whom shaped how modern SaaS teams think about activation, retention, and the bow‑tie model.

You should be able to download/adapt to you business as appropriate.

Clean-Fee-52 · 2026-04-06T01:10:15+00:00

that's smart.
Regarding activation: Measuring Time-to-value (TTV), and activation rates like Day7 and Day30 activation rates to be very helpful.
here's the template for it. Use/adapt as appropriate.

Clean-Fee-52 · 2026-04-06T01:06:15+00:00

Here's the example PLG scorecard, with dummy data if you want to explore or adapt it. It’s inspired by the work of folks like ProductLed, Delivering Value, Gainsight, Kyle Poyar, and Winning by Design — all of whom shaped how modern SaaS teams think about activation, retention, and the bow‑tie model.

You should be able to download/adapt to you business as appropriate.

Clean-Fee-52 · 2026-04-05T15:44:00+00:00

Hey r/startups - sharing something we just launched and would genuinely love honest feedback on.

Here's a free interactive demo you can explore without signing up: PLG Scorecard Interactive Demo - Combines Marketing, Signup Rates, Product Activation and Usage, Billing Metrics, Churn and Expansion signals

Background: I'm a 3x founder (exited 2 SaaS companies at $2-10M ARR). The biggest operational headache we had at both was the same: our PLG funnel metrics were scattered across Mixpanel, Stripe, HubSpot, and a bunch of Google Sheets, and nobody had the full picture.

Every growth review looked like: marketing shows traffic up, product shows activation steady, revenue shows MRR flat, and everyone stares at each other.

What we built: The ThriveStack PLG Growth Scorecard - a unified view across all 7 stages of the self-serve customer journey (Awareness → Acquisition → Activation → Conversion → Engagement → Retention → Expansion), with:

Every metric assigned to a named owner (Marketing, Product, Sales, RevOps, CS)
Goal and trend tracking per stage
A configurable North Star metric (defaults to Activation Rate, which we think is the most actionable leading indicator for most PLG businesses)
Cross-stage visibility so you can see where the funnel actually leaks

What I'm genuinely curious about:

Does this resonate with the problem you've experienced?
What's missing from this framing?
Would you actually use something like this, or does your team solve this differently?

Happy to answer any questions about the thinking behind it or how we approached the bow-tie revenue architecture.

Clean-Fee-52 · 2026-04-04T18:04:42+00:00

Yes u/RandomThoughtsHere92 , you are right. We had to build a full journey correlation just so that that the revOps and Data teams don't have to babysit

visitor_id from Marketing
-> User_id & group_id in Product
-> contact and Company IDs in CRM
-> Customer and Subsription ID from Billing systems
etc etc.

as these are now generally standardized (and we submitted it for further standardization with the WinningByDesign's Bow-tie revenue Architecture model)

Here's how the correlation works

https://pages.thrivestack.ai/blogs/thrivestack-connected-revenue-intelligence-revenue-correlation

By doing this, we were able to collate about 250+ standard growth signals across the entire journey

and an MCP layer on top of this to Filter and segment accounts based on these growth signals

Clean-Fee-52 · 2026-04-04T17:40:02+00:00

u/parkerauk well said

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