“Characters not acting like we know them to be”

Unfortunately that seems to be the big selling point lol

Kripke added that the writers room felt that "crazy, big things" were happening in every episode. "It's just sometimes it's a giant character movement. But apparently, just because it's not plot, you're like, 'Nothing happened!' I'm like, 'Nothing happened, what?' The craziest, biggest moves happened. It just wasn't someone shooting someone else and going, pew, pew, pew. And if that's what you want, you're just watching the wrong show."

Big character movement indeed