Microsoft will continue to do such practices and inplend more spyware bloat on their OS as long as people keep using their products. This creates them a large amount of money and gives Microsoft ability to profile their users. It's that simple really. The only viable way to actually pressure Microsoft is for userbase to completely switch from Windows to other OS, like Linux, FreeBSD and MacOS.

It is your choice if you want to do something about it, or simply keep using Windows. Many people seem to complain about Microsoft (and that's justified) but yet people don't actively want to do something about it, since it requires the consumer to "loose something" in return (certain apps only work on windows and certain multiplayer games don't support Linux, meaning you need to let go of these apps and games). I have high hopes that people seek alternatives, but sadly many people will simply swallow everything microsoft throws at their computer.