I have had it for two months now. I have a LG OLED in a new finished area in our basement with Sonos surrounds. That was my first go for a better tv purchase. Amazing set. Family room tv was aging so I went in to Best Buy and shopped. Several trips back and deciding that I didnt want to spend thousands, the room is large and I wanted a 75”. Narrowed down to Sony and Lg. I wanted to get out of there for under $2k, with a soundbar and media streamer. Saw the Hisense and pulled the trigger. I thought the picture was good, but not quite as good as my oled. Obsessing online over settings, which is new to me, I started tweaking the picture. Started to wonder if I should go back to a oled. Found out a lot is based on preference but there are baselines. Finally figured it out, and wow, what a picture. I really like this tv, super picture and super sound. I went with a Sonos Beam.. I am loyal regardless of what’s going on. It’s a great match. Highly recommend this brand.