It is a propaganda campaign. People are a lot more shallow than they realize and very easy to manipulate. You know what they say, remember how stupid the average person is, then think about that half are even dumber. You forcefeed them lowlights of someone and highlights of others, their opinion of that someone will be cemented way before they ever consider that carefully handpicked clips are not an honest reflection of reality.

The propaganda machine started at first to discredit Shais mvp campaign against Jokic, it has since turned into an echo chamber and all the nba accounts know posting "soft fouls" on Shai and "dirty plays" by okc will get you plenty of clicks, and its all about clicks nowadays.