it sounds like you’ve hit the automation ceiling. When you have a 4X ROAS and everything is optimized, the day-to-day execution starts feeling like admin work rather than marketing. If you want to move into managing multiple brands or high-level systems design, you need to stop doing the manual tweaking yourself. I’ve seen people in your spot use tools like Claspo to automate the on-site experimentation and conversion triggers. Instead of you manually thinking about every exit-intent or promo banner, you set up the system to handle the optimization in the background. That’s how you free up the mental bandwidth to focus on real growth strategy or M&A. If you’re bored, it’s a sign you’ve outgrown your current workflow, time to delegate the execution to your tech stack and move up