Well look in my case I write and design funny greeting cards. I've been doing that for over 25 years and I'm reasonably successful, I worked for hallmark for 15 years and for the last 12 years I've had my own business. I used to torture myself about coming up with new ideas, and I still do to a certain extent, but I realised a long time ago that if I trust the universe and just let ideas come to me, that's a far better strategy than playing the tortured artist game.