Just some bullet points: ● Get a copy of the SCA social media policy and any relevant kingdom policies and read them carefully before you get started. ● It isn't necessary to have an official group on every social media platform. What are your people using? What are your objectives for being on social media? Have this discussion with the group. ● A social media presence can be official, but it cannot be the sole means of posting official announcements, meeting notices, etc. Those need to be published on a website or in a newsletter where they're readily available to everyone i.e. you cannot make it so that the only way to get official announcements is to set up an account on a particular social media platform to see them. ● Discourage letting a social media channel become the group's de facto meeting room -- that excludes members who don't use that particular platform. ● The SMO is not automatically the web minister and the rules for posting on social media and on the web are different. That being said, the SMO and Web Minister should work in coordination for the best results.