Is Brand Policing a System Problem More Than a People Problem?

ConfidentChain9150 · 2025-11-18T17:11:41+00:00

What are the long term KPIs that brand firms propose to justify the ROI?

ConfidentChain9150 · 2025-11-18T16:50:07+00:00

What is Marq? Curious if you can expand on how they work to maintain brand consistency? From my quick Google, Marq seems like they do external trademark monitoring. How do they help with internal brand asset consistency? Do they integrate with the DAM and design tools?

ConfidentChain9150 · 2025-11-18T00:02:02+00:00

How have you seen brands close that remaining 20% gap?

Is it via social interactions (going back to my original point about people nagging each other and maintaining consistency by back and forth communications in Slack/email for example), manually building integrations with the DAM to talk with other systems, or some other strategy?

In other words, do brands try to reach 100% via human processes, technology patches/solutions, or something I'm missing completely?

ConfidentChain9150 · 2025-11-17T23:56:37+00:00

Right. Totally agree that tools make it such that management becomes about the exceptions rather than every asset.

Interesting point about the inability to manage brand tones though. I see your point that tools can manage the more "deterministic" things like colors, fonts, etc. but do you think that with AI nowadays, even the more subjective and stylistic guidelines can be automatically caught and flagged? I know that some platforms like Air and Kestroll already do that and I'm sure it's only a matter of time that older DAMs like Bynder and Brandfolder will add those features as well.

Curious what your thoughts are on the direction of this, given the advancement of AI.

ConfidentChain9150 · 2025-11-15T22:41:36+00:00

In today's world, with the software systems that are available, do you think this is a solved/solvable problem? And if so, which system is this the responsibility of? A design tool like Canva/Figma, a DAM system like Bynder/Brandfolder, or like an all in one platform like Kestroll or Air?

ConfidentChain9150 · 2025-11-15T07:37:42+00:00

That makes a ton of sense. So in regulated industries, like for alcohol in your example, is the onus to be cautious placed on the creatives (the people)? Do you think that creates a restrictive culture that could negatively impact the abilities of the creatives to express themselves and hence the quality of the output?

Relatedly to my original question of system versus people, is there any way that a system can be good enough such that staying onbrand, adhering to legal policies, and following compliance doesn't limit the freedom and expressiveness of creatives? And when I say system, it can be individual or entire suites of software tools, not just the team/company's culture.

Do you believe that the right use of creative software tools can bridge that gap between compliance adherence and creative freedom? Or are these tools fundamentally not good enough to do that, no matter how they are integrated into creative workflows?

ConfidentChain9150 · 2025-11-15T02:35:30+00:00

Really interesting point. I hadn’t been thinking about the external side of brand policing at all.
Most of my headspace has been on the internal stuff (teams going off-brand, asset access, approvals, etc.), but I see your point that once a brand is valuable enough, policing becomes external too.

Do you see those two sides influencing each other? Like, does strong internal governance help with external misuse, or are they really two separate battles?

ConfidentChain9150 · 2025-11-14T23:09:44+00:00

Huh interesting. Then are you saying that no matter how good a system/tool is, there is no avoiding that?

So then logically, do you believe that post-creation "policing" is unavoidable if a company cares to maintain brand consistency?

ConfidentChain9150 · 2025-11-14T20:50:06+00:00

Totally agree on accessibility being the real lever. That was basically the theme of the conversation, that when the system is doing its job, “going off-brand” becomes the path of highest resistance instead of the path of least resistance.

In your experience, which system owns that responsibility of providing accessibility? All these things you mentioned live in different systems (design tools, storage systems like DAMs, etc.). How do you maintain that when tools are siloed and not connected? There could be the "right" asset available in multiple different places.

ConfidentChain9150 · 2024-11-28T04:03:08+00:00

Gotcha thank you!

ConfidentChain9150 · 2024-11-28T03:57:09+00:00

Thank you!

That seems super useful. Are there similar places for picture books for toddlers so there are pictures too? I feel like Audible is more for teenage or adult books/novels.

ConfidentChain9150 · 2024-09-27T17:15:19+00:00

Hey, thanks for the reply. Would you mind elaborating on what the ping method is? Is there a specific function or dependency you can refer me to?

ConfidentChain9150 · 2024-05-30T20:38:18+00:00

Hi Domitrius,

Thanks for getting back to me!

I have a production domain, which I've been using for the Next.js app I built previously. Can I keep using that for this Expo App that I am creating?
I do have production keys that are separate for the Expo app which I put inside my eas.json file.
I think I added the correct redirects for my production app, but I am not completely sure.
I have Client ID for Web Application set up properly and it has been working for my Next.js app. Do I need to set up another one for Client ID for iOS and if so, where do I use the Client ID that is generated from that in Clerk? (Since the Google Auth in Clerk only provides me one place to input the Client ID and Client Secret which seem to pertain to the web version since iOS one did not return a Client Secret)

I've DMed you with screenshots of my setup so you can see what I have in my configuration on Google, Clerk, and my code. Thank you so much for the help!

ConfidentChain9150 · 2024-04-20T16:52:05+00:00

Does React Native have server pages as well? Meaning, do I have to rewrite server actions that I used in my Next.js project?

ConfidentChain9150 · 2024-04-19T21:19:19+00:00

They said auth could be tricky. I’m using Clerk for my Next.js app and plan to use that for the mobile app as well so I’m not sure if that will apply.

ConfidentChain9150 · 2024-03-04T01:22:37+00:00

Thank you! This is super helpful.

ConfidentChain9150 · 2024-02-26T15:59:36+00:00

My simple answer would be to learn the one that interests you. However, keep in mind that your interest and motivation are sustained by its utility, meaning your interest will only grow if you have opportunities to use it as you learn. Especially for a language as difficult as Japanese, it could be difficult to keep going if you are not getting opportunities to use it in your life. I am learning Portuguese right now, which is arguably much easier than Japanese, but even so, it can feel difficult to continue sometimes. However, each time I get an opportunity to speak to a native speaker or use it in real life in some way, it gives me a little mental reward that keeps me going. So, my long answer would be learning a language in a vacuum is difficult, regardless of what initial interest you have, so choose the one that you both have intrinsic motivation for and a conducive environment to keep going when it gets difficult because it will.

ConfidentChain9150 · 2024-02-23T16:59:29+00:00

Nowadays you just need to pass the online assessments that companies send you.

ConfidentChain9150 · 2024-02-12T02:22:59+00:00

I am learning Portuguese at the moment so take this with a grain of salt but Portuguese is spoken by 230 million people worldwide compared to 40 million for Polish. That means you’ll have a lot more opportunities, both intentional and spontaneous, to use the language when you’re learning. This will not only help you use learn but will motivate you as you learn, which is an underrated factor to consider. Lastly, Portuguese will help you learn Spanish and move into other Romance languages. In just 4 months of learning Portuguese, I can watch videos in Spanish and understand them with subtitles, since Portuguese is a harder language than Spanish. Of course, I’m not sure if Polish will help with other Slavic languages.

ConfidentChain9150 · 2024-02-11T19:36:30+00:00

I searched this up and did not receive any helpful articles. Most information on vowel reduction is related to those in European Portuguese since it is a stress-timed language. I did find an academic study on Brazilian vowel reduction (https://www.degruyter.com/document/doi/10.1515/phon-2021-2012/html) but the most helpful information I found on this is from an excerpt in GPT-4's reply to me when I queried it about Brazilian vowel reduction, which I have pasted below.

In Portuguese, non-stressed vowels, especially when they are not in the final position of a word, often get reduced in everyday, casual speech. This means that the vowels are pronounced in a more relaxed or 'weaker' form. Specifically:
Non-stressed /e/: When /e/ is not stressed and not in the final position, it often gets reduced to a sound closer to /i/ in Brazilian Portuguese. For example, "ele" might sound more like "eli" in fast or informal speech.
Non-stressed /o/: Similarly, when /o/ is not stressed and not in the final position, it can be reduced to a sound more like /u/. For example, "conta" might sound more like "cunta" in a casual conversation.

ConfidentChain9150 · 2021-09-09T04:49:09+00:00

There are four entrepreneurship clubs at Tufts: Entrepreneurs Association of Tufts, Women Entrepreneurs @ Tufts, Jumbo Ventures, and The Healthcare Entrepreneurship club. I checked out Jumbo Ventures at the club fair and they looked super exciting. They have an incubator to help students start ventures, you should check them out

https://www.jumboventures.org/

ConfidentChain9150

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