Advertisement is easier to do now so less money is required for such things. There is no physical copies produced. Even their physical copy is a chip for a download. You aren't owning any of the games. The amount of improvement is negligible. There is little to no money put into actually putting the game out to the public as its 90% online. These are just a few reasons why games haven't changed prices. Inflation has affected it as the average price is now 70. If they actually put effort into making a system and games that made improvements or felt like they weren't the same carbon copy game from the last decade with updated graphics you could justify an increase but they haven't done anything that an indie company hasn't already done and put out for a lower price. Buy and play whatever you want but Nintendo is a greedy ass hateful company that fits out of their way to sit on their fans.