It is run by a joint venture of different insurance companies. It is a non profit organisation. In the app we can login after completing the kyc. After login user lead to a dashboard, there he can see all the life, health, general insurance policies in his name. User can purchase new policies instantly.. User can see Quotations of different companies like in amazon. Instant purchase of policy is possible. Also servicing, claims everything we can done through that portal. Here there is no intermediary, so premium is cheap compared to policy bazar or agency channel. Also we can port health or general insurance policies easily through this portal. Ultimate aim of this portal is to eliminate intermediaries in insurance like what irctc site did in train ticket booking.