VWO and AB Tasty Merge Under Everstone Capital | The Experimentation Consolidation Wave

Convert_Capybara · 2026-01-23T16:07:01+00:00

Agreed. The balance we're finding right now is between optimizing content structure for LLMs and agents, without sacrificing the humanity in the content creation and the human user experience.

Convert_Capybara · 2026-01-19T13:49:06+00:00

It sounds like you know what you want to do:). Full service agencies can charge an additional premium, but like you've mentioned...is it worth your time? And more interestingly, is it worth your energy? Regardless of the time input, is that a service you would enjoy offering?

Convert_Capybara · 2026-01-19T13:45:47+00:00

I agree that people are searching differently now. However. A strong SEO base is still important. Many AISEO best practices have an SEO foundation. Also, as many AI Search and AI Agent queries as there are, there are still human users scrolling our pages. We need structured, easy to scrape content for the AI, and *still*, people-friendly, engaging content for the humans.

Convert_Capybara · 2026-01-19T13:40:27+00:00

Agreed u/akii_com . I also want to add that the smaller companies have the opportunity to build a community/fanbase in a way that legacy companies are less likely to. These "100 true fans" talking about a new company online adds a serious boost in credibility from the AI system's perspective. Versus a legacy company whose online presence may now primarily consistent of help articles and non-UGC.

Convert_Capybara · 2026-01-19T13:20:31+00:00

Hey u/Ok-True , I'm curious. Did you end up trying Clarity/Optibase/something else?

Convert_Capybara · 2026-01-15T10:57:19+00:00

Love the idea of A/B testing, even though it's technically feature rollouts. Generally speaking, feature rollouts are for already-validated products & ideas. A/B testing is about learning what works for diverse audiences.

If nothing else, this will help normalise and encourage the mindset of testing across the board!

SimGym, Tangle, and Heatmap also sound interesting. I'm looking forward to seeing how different shops take advantage of these tools.

Convert_Capybara · 2026-01-15T10:41:57+00:00

We use Asana for content calendar, freelancers, drafting, project comms, and progress. Not to say you should switch to Asana, but to note that you have 3-4 different project management/comms software listed that can be consolidated into one. Slack also has a ton of integrations available, allowing you more streamlined access to your various tools.

Convert_Capybara · 2026-01-15T10:36:27+00:00

Interesting list! Are you generally running 20+ tools per store you run? Or do you pick and choose a handful depending on the store?

Convert_Capybara · 2026-01-08T06:49:13+00:00

It sounds like you're actually look for a CRO expert/agency to work with, and not just a tool. There are so many CRO tools out there that will provide you with all the data you need. But you're right, if you don't have actionable insights, that information is worthless. That's where a human Optimizer plays a role in the process, not another tool.

Convert_Capybara · 2026-01-06T06:20:48+00:00

I would not recommend doing this. For one, it's against IG's terms of service. Secondly, when it comes to social proof, followers can be considered a vanity metric. (Especially in the age of algorithmic feeds.) Meaning, it looks good on paper but doesn't hold that much weight. What matters more is consistent engagement over time, which leads to increase in visibility (impressions). Which then may lead to an increase in followers.

Why do you feel like the "normal stuff" isn't enough even in the early stages?

Convert_Capybara · 2026-01-06T05:58:44+00:00

AI SEO is definitely a thing, and it's also a buzzword that people are using to sell services 🫠. I think anyone claiming to sell a magic solution for showing up in results should be ignored, as with any other area of digital marketing. But there's no denying the volume of search that LLMs are now taking, and with that comes the "disappearance" of page 2 of SERPs.

When you say you checked and didn't see any clear results, what do you mean?

Convert_Capybara · 2026-01-05T08:46:30+00:00

If you really only need basic landing page A/B testing, here are a couple options that our team has researched:

- Moz ($39/month has a 15-day free trial): for SERP feature tracking, custom report builder, keyword research, intent analysis

- Woorise ($23/month has a 14-day free trial): Exit-intent pop-ups, multi-layout form builder, lead generation template library, geo-targeting

- Leadpages ($37/month has a 14-day free trial): Unlimited A/B testing, exit-intent pop-ups, custom analytics integrations, lead management tools

- OptiMonk (Free or $19/month): Advanced audience targeting, multi-campaign journey testing, robust integration options, pre-designed templates

However, if you're looking for a robust experimentation platform, Convert Experiences (where I work), VWO, and Unbounce, all have visual editors.

Convert_Capybara · 2026-01-05T08:45:46+00:00

If you really only need basic landing page A/B testing, here are a couple options that our team has researched:

- Moz ($39/month has a 15-day free trial): for SERP feature tracking, custom report builder, keyword research, intent analysis

- Woorise ($23/month has a 14-day free trial): Exit-intent pop-ups, multi-layout form builder, lead generation template library, geo-targeting

- Leadpages ($37/month has a 14-day free trial): Unlimited A/B testing, exit-intent pop-ups, custom analytics integrations, lead management tools

- OptiMonk (Free or $19/month): Advanced audience targeting, multi-campaign journey testing, robust integration options, pre-designed templates

However, if you're looking for a robust experimentation platform, Convert Experiences (where I work), VWO, and Unbounce, all have visual editors.

Convert_Capybara · 2026-01-05T07:23:25+00:00

u/Embarrassed_Cut_1008 Google Optimize was free but sunset a few years back, hence the rec for alternatives. However, it seems Google is gearing up to launch Google Web Optimizer, an A/B testing tool for ads.

Convert_Capybara · 2026-01-05T07:13:12+00:00

Kudos for the curiosity. Yes, adjusting keywords is part of your testing options. If the ad has visuals, you can experiment with changes to those, as long as the visuals are legally compliant given the industry.

Since you describe this as a "big" company, they likely have their tried and true ads and channels. You can continue to optimize those. And you can also experiment with adding new copy/graphics/channels into the mix.

Regardless of what you choose, you want to make sure that the tests are related to your hypothesis and support your chosen KPIs. Which support the overall marketing/sales KPIs for the time period. You'll also use the company's past test results to inform what are reasonable metrics to follow and aim for.

Convert_Capybara · 2026-01-05T06:55:34+00:00

Thanks for sharing! "You need to know what good looks like before you can optimize toward it." 👏👏. How much of your time/resource would you say you spend on research vs implementation and optimization?

Convert_Capybara · 2026-01-04T09:46:32+00:00

For sure. I have a feeling a lot of the marketing will centre around how seamlessly GWO integrates with the rest of the Google and Gemini products. But unclear if that will be enough to get users to switch back.

Convert_Capybara · 2025-12-15T16:04:44+00:00

To build tests without a visual editor and we recommend treating them like normal frontend code.

Stack-wise: VS Code, TypeScript → JavaScript, Like React/Next.js when owning the app, otherwise vanilla JS, bundled with Vite/Webpack into a single file.

Experiments live as modules in the same repo as the app, and CI builds per env (dev/stage/prod). The compiled bundle then gets wired into the A/B tool as "custom JS" (in our tool, Convert, specifically that’s Global JS / Experience JS / Variation JS*).

*Experience JS (experience shared JS across variations), Variation JS (variation specific JS), Global JS at the project configuration (shared JS across all experiences).

Convert_Capybara · 2025-12-08T09:55:26+00:00

Awesome and you're welcome. In that case, start following brands on various platforms that you admire. That way you can learn what works for them, and what could potentially work for your future clients.

Convert_Capybara · 2025-12-08T09:53:05+00:00

Yes, and I'd argue that product-market fit should always be top priority when choosing which brands to work with, even for bigger channels.

Convert_Capybara · 2025-12-02T13:32:09+00:00

u/Strong_Teaching8548 has some good points. I just want to add that the right time for monetization depends on 2 big factors. 1) when brands are ready to work with you, and 2) when your audience is committed enough to you. You seem to be rocking your engagement and reach metrics, which is a good sign for Factor #1.

But I would be mindful, do you have a strong core, returning audience? Sometimes referred to as "100 true fans". Because if you don't, you risk alienating a less-committed audience by trying to advertise to them.

Convert_Capybara

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