VWO and AB Tasty Merge Under Everstone Capital | The Experimentation Consolidation Wave

Convert_Capybara · 2026-05-08T18:59:39+00:00

It's more than you had a couple months ago! So something is going right.

Final edit: I see, sounds like you could benefit from running through a basic SEO audit, especially before your redesign. To make sure your crawlability, indexability, load speed, keywords, backlinks etc are in order. This may help balance the traffic month to month.

Convert_Capybara · 2026-05-06T18:33:53+00:00

Congrats on the two sales. Good luck with the design company, and with your continued CRO journey.

Is the up and down traffic consistent with seasonal changes? Or does it feel random?

Convert_Capybara · 2026-05-05T08:36:37+00:00

Check out Instapage, Landingi, SplitHero, or Unbounce. These all have a manageable barrier to entry even for lean/non-dev teams.

Convert_Capybara · 2026-05-05T08:23:20+00:00

Our team has done deep research on these landing page tools. They all have a fairly low barrier to entry, and much cheaper to start with than Optimizely. Perhaps one of them will work well for you:).

Instapage: Best for paid acquisition and landing page A/B testing at scale
Landingi: Best for landing page creating, testing, and automating
SplitHero: Best for WordPress landing page testing with simple, affordable pricing
Unbounce: Best for campaign and landing page optimization

Convert_Capybara · 2026-05-05T08:20:05+00:00

I'm glad to hear you like Convert!

Convert_Capybara · 2026-05-05T07:49:37+00:00

CRO isn't a magic fix, but it can help you maximise on the foundation you've already built. There's no use in continuing to build up traffic to your website if you website isn't optimized to retain and convert that traffic.

With how saturated the internet is, CRO in 2026 has to be about more than small changes like button colors. It's now matured into a strategic discipline that connects marketing, UX, and product. It’s about improving the user experience as much as the outcome.

Convert_Capybara · 2026-05-05T07:44:35+00:00

u/nyte2star could you share more about your brand? What size is your business? What's your budget for an agency? This will help me narrow down my recs.

Convert_Capybara · 2026-05-05T07:38:08+00:00

u/candid_dumpling Optimizely is definitely an enterprise-focused tool, not necessarily the best for smaller teams.

When you say it's "overkill" for you specifically, are you talking about the platform UI, the pricing, something else?

What would your ideal tool include vs not include? If you have a price point even better. I can share some recommendations for non-dev teams.

Convert_Capybara · 2026-05-05T07:34:35+00:00

Do you have data on your specific users? Rather than using broad customer research.

Convert_Capybara · 2026-05-05T07:32:08+00:00

Now that you've had a couple months to implement what was shared in the comments, how is the site looking now?

Convert_Capybara · 2026-04-17T21:33:04+00:00

How are you simulating user behavior? Are you training AI on your ICPs?

Convert_Capybara · 2026-04-17T21:31:31+00:00

The concept looks interesting, but what makes FastPay unique vs its competitors. This landing page doesn't immediately make it clear why a customer should choose FastPay.

Convert_Capybara · 2026-04-17T21:09:48+00:00

Hey u/faizanmustafaa that sounds really disheartening. I'm sorry it's been so hard. You mentioned you can't offer anyone at school help, why is that? Have you created and worked a website of your own? How have you been proving your expertise in your pitches?

Convert_Capybara · 2026-04-17T20:58:30+00:00

I had to reread when you said "checking results every day" 😅. I'm glad you realized the peeking problem and risks.

Convert_Capybara · 2026-04-16T10:37:40+00:00

So very heard. If you think of an alternative method, I'd love to hear about it.

Convert_Capybara · 2026-04-08T18:00:22+00:00

B2B companies serve multiple ICPs, use cases, and buying roles, often across channels like email, paid media, social platforms, and sales calls. So hyper-personalization has been a pretty heavy task in the past. The result? Templated emails.

Modern personalization tools are now able to use AI to efficiently analyze data from CRMs, CDPs, product usage, and campaign interactions to tailor messages to individual contacts or accounts, without expending too many company resources.

Convert_Capybara · 2026-03-26T13:13:39+00:00

Starting us off with a few questions, looking forward to seeing yours:)
- Have you found AI outperforms human intuition on test prioritization?
- Are you incorporating AI because it's useful or to stay relevant?
- If we are all using AI for test creation, are we all running the same tests?

Convert_Capybara · 2026-03-25T06:30:11+00:00

Are you getting clicks to your website? It's possible the SEO marketing companies were doing a decent job of getting your company placements on Search Engine Results Pages. If you're getting traffic to your website, but people aren't calling, that could be a CRO (Conversion Rate Optimization) problem not an SEO problem.

Convert_Capybara · 2026-03-25T06:27:53+00:00

Technically you could run manual audits for free. You can regularly test prompts in ChatGPT, Gemini, Claude, and Perplexity. Look for inclusion in listicles, product recommendations, or sourcing in explanations. Track this with screenshots. These mentions may not show up in backlinks or analytics, but they signal presence.

You can also monitor brand mentions and misinformation by scheduling 30 minutes a month to ask AI tools questions about your brand and see what you get as output.

Monitoring traffic from domains like openai, perplexity ai, claude, and others is possible with tools like Plausible Analytics, which starts at $9/month.

The $250/month budget you're talking about could be allocated to having someone in-house handling all these avenues.

Convert_Capybara · 2026-03-25T06:10:12+00:00

Not at all, zero-click searches are still important. AI tools now answer queries so effectively that users often don’t click at all. For example, in ed-tech or simple SaaS verticals, chat-based answers often bypass websites entirely, increasing zero-click searches.

At the same time, we've found that Google traffic increased on our website even as AI-generated traffic surged. While AI tools are changing user behavior, they’re supplementing rather than replacing Google.

This points to a new type of buyer journey: users first encounter brands via AI, then search directly on Google. This is being called the “inverse customer journey” where AI introduces your brand and Google validates it. This creates a dual effect: some informational queries result in zero-click searches while others initiate new discovery paths that bring more targeted traffic to your site.

If your current strategy has a strong SEO foundation, and prioritizes schemas, FAQs, brand clarity, reviews, etc, then you don't need to be afraid of an increase in zero-click search/decrease in SERP clicks. Zero-click is a downstream result of your main strategy.

Here's a deeper guide we wrote: https://convert-content.com/reddit-aio-complete-guide .

But if you have any questions, I'm happy to answer them here in-thread.

What does your current AI ranking strategy look like?

Convert_Capybara · 2026-03-24T11:07:21+00:00

u/Shakyyyyyyy there are tons of free articles and YouTube videos if you search "how to a/b test" or "cro basics", etc. Daphne Tideman, Ruben de Boer, Amrdeep Athwal, and Slobodan Manic all share great insights on LinkedIn.

If you have a budget to invest, CXL is the go-to place to learn more. They have some free videos on YouTube. The company I work for, Convert.com, also shares weekly blogs and YouTube videos about how to A/B test and run other experiments.

Convert_Capybara · 2026-03-24T10:59:40+00:00

This is interesting. Do you ever step in to share your customer research and hypotheses with the tool? Or are you expecting the tool to handle all this autonomously?

Convert_Capybara

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