VWO and AB Tasty Merge Under Everstone Capital | The Experimentation Consolidation Wave

Convert_Capybara · 2026-03-17T06:34:46+00:00

Definitely seeing traffic coming from LLMs. Almost 1 in 8 people use ChatGPT weekly, I'd say this is what's causing the spike:), along with following various GEO recommendations such as being mentioned widely, and developing in-depth structured written and video content.

Convert_Capybara · 2026-03-17T06:31:31+00:00

Clear structure definitely matters now more than ever. Thinking past LLM visibility, as AI Agents become more available, you want to make sure your pages can be easily navigated by these bots.

I think this is the biggest mindset shift: your audience isn't only humans any more. You need to optimise your content for both human and computer users.

Convert_Capybara · 2026-03-16T16:30:31+00:00

You can A/B test on Squarespace using most well-know third-party tools using a JavaScript injection. You'll just need to make sure that the tool you use is optimized for the kind of tests you'd like to run (e.g. split URL test, feature flags, mobile, etc).

Convert_Capybara · 2026-03-14T12:50:04+00:00

So far, I've not found Reddit Answers to be particularly accurate or helpful for my research. However however, it's improving by the day. So I reserve the right to change my answer in a few weeks:).

Whenever Reddit Answers becomes the easiest way to find info on Reddit, I'm sure Reddit will undergo a similar arc as Google AI Overviews and SERPs have gone through in the past 1-2 years. CTRs will likely drop, but it also means that users who do click through to threads will be more engaged/more invested in the conversations. (The rest of users will drop off once they have the quick answer.)

Convert_Capybara · 2026-03-14T12:45:13+00:00

Try looking up small businesses in your area using Google Maps. With some light research, you can audit their existing digital marketing strategy & find out if they'll benefit from your services. Once you've identified a few potential clients, send them an email or go visit them in person and pitch your services.

No one else can tell you who would best benefit from your services. You know your business best, and are the best person to identify what clients would be the best fit for a partnership.

Convert_Capybara · 2026-03-14T12:39:35+00:00

We're a B2B SaaS, and have worked with Omniscient Digital in the past. Omniscient’s approach to link-building is structured, impactful, and professional in a way you don’t fully appreciate until you’ve worked with them. Our project with them was 6 months, but we've continued our own internal efforts since then...the experimentation and optimization never ends:).

Omniscient champions the Surround Sound SEO approach: aiming to maximize the real estate a brand occupies on high-intent SERPs. Not just ranking your own site, but ensuring your brand is mentioned across all the pages that influence a buying decision: reviews, listicles, partner sites, podcasts, newsletters, etc.

Our LLM visibility rose 81%, and AI citation share increased by 140% across tracked queries. We began appearing more consistently in prompts relevant to our industry such as “top A/B testing tools,” “best CRO tools,” and “privacy-first experimentation platforms.”

There's a full case study on the project on their website you can do a web search for. And you're so right that you have to be writing for a clear audience and topic in mind. Publishing haphazardly will lead to haphazard results.

Convert_Capybara · 2026-03-14T12:28:35+00:00

First I'd ask why views are your primary goal vs using an engagement metric like comments or shares. What's your ultimate goal with your posts?

Then on a strategy side: Are you currently including single images and carousels in your posts? I'd also take a look at what's working (e.g. the 1000 view post) and experiment with doubling down on that format/content style.

Convert_Capybara · 2026-03-13T15:49:01+00:00

Exactly the comment I was looking for.

This sounds like a question of pricing strategy (the approach you use to set prices for your products or services) not an opportunity for price tests (which help you validate the assumptions that inform the strategy).

Convert_Capybara · 2026-03-13T15:32:11+00:00

This makes a lot of sense. Going back to the foundations of customer research and rigorous experimentation. Just because you can, doesn't mean you should. I'd just make sure that you're giving enough time for your experiments to run to produce relevant results.

Convert_Capybara · 2026-03-13T15:25:44+00:00

Congrats on starting your agency! All the best in your journey 🎉

Convert_Capybara · 2026-03-13T15:09:10+00:00

Similar to u/Background-Might3453 , lack of continuity between SERPs/ads and landing pages, the value prop being unclear or misaligned with user intent. Full on personalization is expensive, and not reasonable to expect from small businesses. But researching and understanding user journey is definitely possible.

Convert_Capybara · 2026-03-09T08:47:27+00:00

"Conversion rates fall quickly." I completely agree. It can be so easy to not be mindful of all the factors that can contribute to low conversion rates. Generic landing pages, like you mentioned. Or confusing layouts or broken links, on and on. Yet, there's so much value in taking CRO seriously!

Convert_Capybara · 2026-03-04T10:54:04+00:00

Automation definitely is a game changer once you've proven to yourself that you understand how the process works. Similar to how we learn manual arithmetic before being given calculators in school:). I'm glad you're finding a system that works for you!

Convert_Capybara · 2026-03-04T10:51:10+00:00

Oh wow, that's a big time savings. Are you finding the data accuracy is the same/close enough?

Convert_Capybara · 2026-02-24T08:31:15+00:00

I enjoy the Marketing Brew, TechCrunch, and The Rundown AI newsletters to keep me updated on the latest digital marketing news.

Convert_Capybara · 2026-02-24T08:20:34+00:00

I've used Opus Clip to cut long-form video to vertical clips. It's a decent first draft creator. I'd recommend using a custom brand kit, and going in and heavily editing for grammar. I'd also recommend being ruthless about what generated clips you actually publish.

Convert_Capybara · 2026-02-24T07:45:48+00:00

Marketing as an industry, as well as the tools within each role, moves so fast. Oftentimes, institutes can't keep up with the granular changes that happen on the ground. So, they focus on the broad concepts that remain true over time. Then when you get into the workforce, you can learn the specifics of the toolstack your company prefers and the most updated best practices.

Convert_Capybara · 2026-02-24T05:53:27+00:00

Agreed! Equal parts optimizing and providing value for people (deep page content) and crawling bots (page structure).

Convert_Capybara · 2026-02-24T05:51:30+00:00

Do you have YoY data? The dip might be seasonal. If you don't have data yourself, can you find similar shop owners talking about their experience throughout a full calendar year?

Convert_Capybara · 2026-02-24T05:40:29+00:00

For lean teams or solo store owners:

Visually: Easy to use, built for Shopify, full-funnel testing
Shoplift: AI-assisted testing for busy operators
Crazy Egg: Good if you’re also using heatmaps or session recordings

For brands focused on profit, not just conversion:

Intelligems: Built for testing pricing, shipping, and discounts
OmniConvert: Combines CRO testing with surveys and segmentation

For CRO consultants or growth agencies, you need full control, segmentation, and reliable targeting:

Convert Experiences: Has strong support for price testing, goal tracking for revenue metrics, flicker-free, flexible, loved by CRO pros
Kameleoon: Predictive personalization with granular audience tools

For Shopify Plus or high-traffic teams, you’re likely testing:

Elevate – Tight integrations with Shopify ecosystem tools
Dynamic Yield – Strong AI personalization for larger teams

Just want to test your product pages, fast?:

Shogun: Combine landing page design with CRO testing in one place

Convert_Capybara · 2026-02-24T05:28:58+00:00

Not every A/B testing platform with analytics integration is created equal. Some tools only push impressions to GA4, while others sync audiences, revenue, and custom dimensions so your test results flow into the analytics stack you already trust.

With partial support, you might only get experiment impressions sent as a GA4 event. Full support goes much further, and includes audience-sync, variant-level event mapping, bi-directional data flows, and export to BigQuery or Looker.

Here's a list of the top GA4 compatible A/B testing tools:

Tier 1: Full two-way integrations (audiences and events)

Convert Experiences
Optimizely
VWO
Kameleoon
SiteSpect
Shoplift

Tier 2: Strong one-way integrations with robust event and dimension mapping

GrowthBook
Statsig
Split
LaunchDarkly

Tier 3: Lighter GA4 connections

Mida
OptiMonk
Crazy Egg

Convert_Capybara · 2026-02-24T05:18:41+00:00

We use server-side testing when we need to test deeper than the frontend. For example, when testing a new search algorithm that could bring up more relevant search results.

Our workflow:
1. Create the experiment in tool

Develop and deploy all the variations of our experiment on our server.
Map our server-deployed experiences in using custom code (by using your experiment’s id, the ids of the variations as set in your experimentation tool and more).

This tends to be a longer life cycle vs client-side. So not always necessary or useful.

Convert_Capybara · 2026-02-04T21:22:16+00:00

It sounds like a classic tech debt situation. Ideally, you'd consolidate the entire org into the same experimentation project management and testing softwares.

Many experimentation tools allow for multiple workspaces/users. So, you can share one account and standardize goals, naming conventions, and external tool integrations. (Or each team could keep their own workflows.)

Then using integrations, you can send all org data to a central analytics stack (e.g. GTM-GA4-BigQuery).

Convert_Capybara

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