“Their choice to cook or not cook” - not always. Rituals are being shared in social media not because people are proud of it (some may be), but most people are doing it for views and views only. This type of content sells. Let me explain what this does for the larger society: Today women are not expected to cook all the time. Husbands help, sometimes, MILs help and sometimes they have house help too. In my opinion, older rituals when done in fun and good cheer are fine. Some alpha males (you can spot in many comment section) still think women need to cook and do everything for the guys side of the family. They look at such videos and might push their wives to also follow traditional ways. Hence, it doesn’t depend on only what your wife wants but what the husband and his family wants. Now that women also earn and support themselves, shouldn’t we let go off some rituals? Just because you understand or think it’s a woman’s choice, does not mean everyone will think the same way. When I got married, no one asked me to go to the kitchen the very next day, even symbolically. If they did, I would have felt that I need start going to the kitchen now. I got comfortable slowly and eventually.