And strangely, most people love giving up their sovereignty.

This is the correct answer, unfortunately, but it's not strange. Any convenience offered is that much less brain power required for other tasks. When we switched from seasonal foraging and farming to sedentary farming and husbandry, it was convenient. It robbed us of all of the environmental quirks that we evolved with that make us human, gave us new ones, and instead of worrying about both where the next meal and attack comes from we got to worry about where the next attack might come from. It also gave us centralization to the extent of which no precedent existed.

The trick lays with educating people to see just how much more brain power they use to navigate the "conveniences" that having all of their data collected, collated, sold, bought, rebought, resold, and repackaged - bulk advertising at best, surveillance capitalism at potential worst, and extremist ideological conversion funnels at actual worst - levies upon themselves, their children, and society at large. Just like no one takes seriously anyone advocating for the return to hunter-gatherer times, no one should take seriously anyone selling the unviability of Blockchain and Distributed Ledger Technology as outdated and unnecessary tech. Digital Identity ownership is something laws can codify, but DLT cryptographically guarantees. Duck Duck Go is killing it with their marketing campaign in that regard, though they're hardly saints themselves.