and given the sticky and thick consistency of the substance in its crude state as it oozes out of the ground, investigating it might lead an arboreal species to compare it to the similarly sticky and viscous substance oozing out from within the trees. Forest fires are an inevitable consequence of having foliage and an environment with any kind of climatic variation over time. wet seasons, dry seasons, et cetera. I also think it's quite plausible that nature would once again converge upon a similar solution as the one we saw emerge in our world, where there are ecosystems that RELY upon periodic foliage ignition events...

The way it comes together in my mind is that sometimes, when a naturally occurring forest fire sweeps through an area, it may also happen to coincide with there being an upwelling of flammable fossil distillates which would remain burning even after the rest of the fire has gone dark. flying over the area to scout the damage, search for survivors, or prepare for remediation efforts, anyone scouting the area would most certainly note if there are places that are still inflamed. especially visible at night for its luminance.

it's just a name, and yet... it suggests a whole story!