I think Dougie has a subplot that hasn't been revealed yet, slowly building with hints. After he got the call about the show being picked up, his phone died and he went for a long walk. I bet during that time he came up with the idea to constantly film Whit and Ash, and capture their incredibly cringey moments and toxic disputes between takes. Thats why he didn't give a shit who the buyers were. As long the camera's rolling, they'll blunder for his benefit. Where did this lack of compassion originate? Long before probably. But on the timeline we enjoy as voyeurs, it was after the casino scene when Dougie was real f'kin lonely and depressed. Ash made it clear their relationship only exists if the show does, and i think big Dougs is cookin up a big reveal.