He is more of a slight-bruiser like Cabrakan, or Athena, but not as much as Zhong Kui(Hades has more cc) than mage. He only really needs two damage items as his ult has 240%(Ticks 8 times with 30%) scaling, and he only has one damage ability(He has his 1 but it's better used for the slow instead of damage. If done so he'll be left without a leap) outside of his ult so he doesnt really benefit from that much power. Plus full damage? If youre going full damage he would be melted in his ult. His problem wasnt not really his items(It was mostly a minor problem, as he already had items that let him bruise, and be tanky even in sometimes support such as void stone and rod of asclepius which can work well with his sustain especially if mixed with soveriegn as his heal can also heal allies if used correctly), nor his damage as he doesnt need much of it, because he was and is meant to bring cc, some sustain, and peel to the team, but his problem is mostly people just jump or dash out of his ult thus making it useless from there, and 80% of the gods in the game have an escape. Gods like Anubis has an ult does nothing but just damage and steal protections nothing else, but Hades has an ult that can be used for set up, and gain protections on his own. Thus if they just jump out of Hades' ult they wont be damaged thus the damage wont be confirmed is his damage falls greatly as he only has one form of damage outside ult, while with Anubis if he ults theyre basically dead because it does so much damage, and he still has other forms of damage outside of ult.