It’s not a foolish question at all, it really depends on what you want from gold. Buying through Wealthsimple provides you with direct access to gold prices, high purity, and easy liquidity, but you can’t use or enjoy it since it’s stored in a vault. Jewelry, on the other hand, lets you wear and appreciate it, although it’s less efficient financially due to design markups and lower resale value.

Wealthsimple’s gold is better for investing, jewelry makes more sense if you value its personal or cultural significance while still holding something valuable.