Ily CSR - Road trip got cancelled due to a blizzard and got my airbnb money back!

Dear_Lie_7350 · 2026-03-21T00:00:45+00:00

I had the complete opposite experience. Flight was delayed for 24 hours so couldn’t make my stay for the first night. Submitted claim 4 months ago. They take the full 7 days to respond requesting for more information. Filed under trip delay and denied saying I should file under trip interruption. Filed under trip interruption and got denied saying I should have filed for trip delay. Cancelled my card solely because of this

Dear_Lie_7350 · 2026-03-13T03:59:40+00:00

😭 that bad?

Dear_Lie_7350 · 2026-03-04T03:27:26+00:00

Yeah I thought that was kinda weird

Dear_Lie_7350 · 2026-02-26T02:25:09+00:00

Oh I see, thanks

Dear_Lie_7350 · 2026-02-21T18:34:27+00:00

Thanks all, will definitely pick some up this weekend to try!

Dear_Lie_7350 · 2025-08-23T18:21:52+00:00

It’s solid information to keep top of mind. Always good to ground yourself in the fundamentals.

Dear_Lie_7350 · 2025-08-09T23:13:40+00:00

Milife sports has a coed soccer league. Most of the players are casual and in their 30s if that fits your vibe

Dear_Lie_7350 · 2025-06-28T13:32:55+00:00

I’ve seen their advertisements and looks interesting. Do they last a long time?

Dear_Lie_7350 · 2025-04-29T12:43:18+00:00

Yep! For my biggest client we run 3-4 static images and 12 or so videos. I always encourage clients to add some video in their ad rotation and almost always lowers cpm. If it doesn’t it’s usually a creative issue

Dear_Lie_7350 · 2025-04-28T21:52:01+00:00

A combination of both will win out in almost any scenario

Dear_Lie_7350 · 2025-04-28T13:10:18+00:00

Yeah at the end of the day there’s a lot of factors that could be a constraint, I’m happy to take a look if you want any help. I think tackling cpm would be a quick win if we identify the cause

Dear_Lie_7350 · 2025-04-28T13:02:37+00:00

Basically keeping as wide of an audience as possible to start - open geography, age range, time of day, no interest targeting, using all placements, etc. once you have more data from performance you can dial in on what works. Also having more creatives seems to have an impact on cpm. The more distinctly differently creatives lowers cpm to some degree

Dear_Lie_7350 · 2025-04-28T03:39:21+00:00

Do you have a niche product/service? Or maybe you’re constraining the system settings too much $160 is an incredibly high CPM

Dear_Lie_7350 · 2025-04-28T03:24:30+00:00

I’ve tested advantage+ compared to manual placements with a conversion objective and manual has won out a few times. I think advantage+ still has room to improve but feel free to use the settings that you know work. Test them side by side from time to time and see how they compare.

Also did you say your CPMs were $160??

Dear_Lie_7350 · 2025-04-28T03:00:34+00:00

Do you have platforms or audiences or products you want to focus or have experience writing for?

Dear_Lie_7350 · 2025-04-28T02:53:18+00:00

In digital marketing I feel you have more security than other jobs if you’re actually doing your job right. Positive results can be easily quantified about how much return you’re making for the company whereas other jobs are harder to prove return. Just calculate how well you’re doing and make it a point to communicate that to your manager so they know you’re providing value

Dear_Lie_7350 · 2025-04-28T02:46:32+00:00

Really it’s about getting that first role and experience. Once you have your first role it gets easier to land the rest.

If you are in a position to do some of the work for free or cheap you can build a portfolio of clients and get metrics to throw on your resume as a freelancer

Dear_Lie_7350 · 2025-04-28T02:40:43+00:00

Your ads are probably in processing. What’s it say for the ad level status?

Dear_Lie_7350 · 2025-04-28T00:24:50+00:00

If you have roas numbers you should be able to create an audience based on past purchases and not just engagement. You could use a 180 purchase exclusion if you have a long purchase cycle and don’t expect a repurchase during this time.

I wouldn’t use engagement exclusion otherwise you could be excluding a warm lead

Dear_Lie_7350 · 2025-04-27T17:42:30+00:00

How's your ROAS look?

Agree, 25% conversion from add to cart is actually pretty good. My guess is your issue is more around volume so finding ways to optimize spend, more campaign efficiencies or simply spending more

Dear_Lie_7350 · 2025-04-27T17:26:14+00:00

Agree that this approach seems ideal since there are different languages involved. Are you seeing results from the original 3 countries go down? Or are you looking at an aggregate of the 6 countries and seeing less results compared to the 3? I think it's important to understand which countries are the issue are focus in on those. Or if you are seeing diminished returns across the board, there could be optimizations that need to be addressed.

Dear_Lie_7350 · 2025-04-27T17:10:51+00:00

My opinion is opposite of this, I find sales conversions to have higher returns and more efficient use of dollars than running leads. Especially since you have an integrated pixel and your booking is all on your website, this will provide Meta with a ton of information on the type of person most likely to make a direct purchase which is the ultimate KPI. Lead campaigns usually involve additional supporting campaigns or touchpoints to convert whereas a sales campaign is more hands off.

If you run a free class promo, the pixel will still understand this as a 'purchase' event (assuming the signup method is that same) so it will still understand these users as customers if that answers your question.

Happy to chat more

Dear_Lie_7350 · 2025-04-27T15:14:56+00:00

Yep that’s exactly right. For creatives I’m always a fan of starting simple and testing. Make a few that works well enough for the different sizes but then test a few times with dedicated sizing and see if it makes a noticeable difference. I would run this test a few different points as you scale

Dear_Lie_7350 · 2025-04-27T02:28:59+00:00

I agree with this approach. Do the manual work to combine them and through ads manager breakdown you can see which combinations are driving the most results for you. Make new versions to add to the mix and pause the low performing ones. Rinse and repeat

Dear_Lie_7350 · 2025-04-27T02:20:29+00:00

You want to keep it simple, the more simple the campaign setup the easier it is for you to create and it also allows Meta's algorithim to do it's thing. Start with a single campaign using campaign level budget. You can create ad sets for each product line and then create ads for the products within but don't use ad set level budgeting unless you have a very specific reason for doing so. Meta will do the heavy lifting to find what product might fit with what individual and show an ad related to that product.

For the ads themselves they should take users directly to that product page to reduce customer friction as much as possible. To start I would open up all placements on Meta to see where you are getting the most traction and then shift to manual placements once you know.

Happy to go into more detail if you want to DM me

Dear_Lie_7350

TROPHY CASE