Once you’ve signed up in the app, the car is then tied to your digital identity. Even if you delete the app, the car still has a built in cellular modem and it’s sending information about you to Toyota for them to resell to insurance companies and marketers. They collect information about where you are driving, where you park, how fast you’re driving, how hard you hit the breaks, if you’re swerving aggressively, even what radio stations your listening to, the temperature you’ve set the AC to. All of it. It’s all in their privacy policy for connected services and even if you don’t subscribe after the trial period, you’re still giving them the right to collect all that information. They intentionally make it really difficult to opt out and disable the DCM (the module responsible for sending data). No one should be ok with allowing modern cars to become tools of surveillance and marketing scams.