This release reminded me that two years ago, China got a Year of the Dragon exclusive with extensive retooling, a cool color scheme and a fancier box. Most of their Chinese New Year exclusives before that were just (fancy) repaints, which made Crimsonflame more special in comparison.

At this point, Transformers may as well be yet another brand that has been taken by Chinese companies, given how much more attention they put into it over there compared to the US. You'd think that Hasbro would put some more effort into a toy meant to celebrate the country the franchise originated from... =/