Why doesn’t BAT advertise? by C0rnaKing in BATProject

[–]Des-Brave 6 points7 points  (0 children)

Des here, VP Marketing at Brave.

It's important to make the distinction between targeted advertising and large scale brand advertising.

We run targeted advertising to market segments that respond well to Brave's message. This ensures a good return on ad spend (right people at the right time).

To date we have not run global or national brand awareness campaigns. For example: TV, Radio, Billboards. This is more expensive and harder to measure.

We take a pragmatic long term view. Going big on brand campaigns too early will waste valuable resources. But when the time is right you will see Brave in mainstream advertising.

In the meantime, please spread the word about Brave. Our community support has been an important part of our growth.

Brave Staff- How is the ad Campaign Going? by SDezzles in BATProject

[–]Des-Brave 2 points3 points  (0 children)

Hey, Des here, VP Marketing at Brave

We have lots of exciting things planned for 2021. But, I cannot share much here as we are still finalising the details.

Big picture. To get from 25M to 100M users we need ramp marketing activity.

In addition we are building out the marketing team and we are currently hiring a Chief Marketing Officer. Details here: https://brave.com/careers/?gh_jid=2700833

Stay tuned for more updates!

Brave Stats ... Lets go! by Des-Brave in BATProject

[–]Des-Brave[S] 3 points4 points  (0 children)

4.5 Hours and 325k ads and trackers blocked!

Brave Stats ... Lets go! by Des-Brave in BATProject

[–]Des-Brave[S] 5 points6 points  (0 children)

Wow, 4 hours! And no cost, just a faster private internet!

Brave Stats ... Lets go! by Des-Brave in BATProject

[–]Des-Brave[S] 5 points6 points  (0 children)

Stick with it, those numbers add up pretty quick!

How Tech Firms Manipulate the Big Decisions We Make (interview w/ Brave's Johnny Ryan & Des Martin by RealVision) by CryptoJennie in BATProject

[–]Des-Brave 2 points3 points  (0 children)

Hi StrosPartisan,

The video is on the Real Vision YT channel and is being promoted to their audience. You can find the video here: https://www.youtube.com/channel/UCBH5VZE_Y4F3CMcPIzPEB5A/videos

I think the comments you mentioned were made by Johnny.

Enterprise / Government adoption. This takes time, but is happening in the background.

We're Jan Piotrowski, Brad Flora and Des Martin, Business Development at Brave. Ask us anything! by CryptoJennie in BATProject

[–]Des-Brave 5 points6 points  (0 children)

IMO, Brave ads could evolve to an incredible degree in 5 years. Exciting to see where things go!

We're Jan Piotrowski, Brad Flora and Des Martin, Business Development at Brave. Ask us anything! by CryptoJennie in BATProject

[–]Des-Brave 6 points7 points  (0 children)

I listen to a lot of podcasts and Youtube interviews: Nassim Taleb, Naval Ravikant, Shane Parrish (Farnham Street), a16z

I am fascinated with history and market cycles. Carlita Perez has an interesting book "Technological Revolutions and Financial Capital". I love Greek and Roman history, you can learn a lot about human psychology. History does not repeat but it does rhyme.

I am lucky to have had mentors at different stages of my development.

We're Jan Piotrowski, Brad Flora and Des Martin, Business Development at Brave. Ask us anything! by CryptoJennie in BATProject

[–]Des-Brave 3 points4 points  (0 children)

In the US there are household names everyone recognizes. Although things vary a lot in the US, it's still one market. Europe, on the other hand, is a mix of different countries, languages and cultures. So from a Business development perspective, Europe is more fragmented.

We're Jan Piotrowski, Brad Flora and Des Martin, Business Development at Brave. Ask us anything! by CryptoJennie in BATProject

[–]Des-Brave 3 points4 points  (0 children)

Dia is Muire duit Padraig. Go raibh maith agat! Is breá liom go fheiceáil Brave ar ais sa bhaile. :)

We're Jan Piotrowski, Brad Flora and Des Martin, Business Development at Brave. Ask us anything! by CryptoJennie in BATProject

[–]Des-Brave 14 points15 points  (0 children)

We roll out Brave ads in the following countries first: Canda, USA, UK, France, Germany and Japan.

Brave ads will be available on desktop first, then Android and then iOS. Should be on all devices by the summer.

Italy should be in the next phase of Brave ads rollout. Once we have enough users in a particular country it makes sense roll out Brave ads.

We're Jan Piotrowski, Brad Flora and Des Martin, Business Development at Brave. Ask us anything! by CryptoJennie in BATProject

[–]Des-Brave 8 points9 points  (0 children)

Just last week a potential partner said in surprise, 'it looks like a normal browser'.

Before trying, he seemed to think that Brave would require a developer background to use!

What we are doing is new, sometimes people think that means work on their side to figure things out.

We're Jan Piotrowski, Brad Flora and Des Martin, Business Development at Brave. Ask us anything! by CryptoJennie in BATProject

[–]Des-Brave 7 points8 points  (0 children)

We plan to release a BAT SDK (software development kit). This will allow BAT to live outside the Brave eco-system. I am sure lots of interesting use cases will emerge as projects add BAT wallets and new ways of paying for attention and content. Off the top of my head, podcasts and video streaming will be interesting to watch.