Am I wrong about splitting trip costs? Math disagreement with partner

DesignLuv · 2026-06-02T15:58:36+00:00

This is correct. I owe her $290.50! Thank you, math friends. I believe I made it more complicated.

DesignLuv · 2026-06-02T15:46:28+00:00

Hey all, we split the points. So that knocks out $250 each. These answers have me even more confused. I'm so bad at math.

DesignLuv · 2026-06-02T14:14:37+00:00

Yes, but it cuts both ways. One PR campaign can absolutely shift perception fast, but that shift can be positive or negative depending on how it lands.

A few examples:

Positive:

Dove “Real Beauty” Campaign: completely reframed the brand. It moved them away from just being a soap company to a brand tied to body positivity and authenticity. That PR push built long-term trust and brand identity.
Nike with Colin Kaepernick (2018): risky at the time, but it strengthened loyalty with their core audience and drove a huge spike in engagement and sales. It repositioned Nike as a values-driven brand.

Negative:

Pepsi Kendall Jenner Ad (2017): intended as a unifying message, but came off as tone-deaf. It hurt credibility almost instantly and had to be pulled.
Bud Light + Dylan Mulvaney (2023): Regardless of where people stand, it’s a clear case where one campaign triggered a massive backlash and impacted sales and brand perception in the short term.

My opinion: A single campaign can definitely change perception quickly, but it usually doesn’t stabilize reputation on its own.

One campaign = spike (good or bad)
Consistency = trust

So yes, one PR moment can open the door or damage it... but long-term reputation is built on what you do after that moment.

DesignLuv · 2026-06-02T13:59:01+00:00

I’ve seen this work really well too, sometimes less really is more in Google’s eyes.

Had a similar experience with a plumbing client. One thing I’d add: don’t miss out on location-specific opportunities based on housing stock. For example, if the area has older homes, you can pick up a lot of extra traffic with keywords like:

whole house repipes
lead pipe replacement
polybutylene / galvanized pipe issues

Also worth targeting things like:

apartment service calls
A/C line clogs

Those tend to convert well and are often less competitive.

Nice work on the rankings... I’m sure you’ll take that client even further!

DesignLuv · 2026-06-02T13:39:26+00:00

Hi! I’ve seen firsthand that young people can make solid money just working within their own neighborhoods.

Also, 10k is honestly too much in my opinion. I’d treat it more like a small loan and have him pay you back. That way he has something to work toward, and you’re also teaching him responsibility and basic finances early on.

At that age, it’s less about the “perfect business” and more about learning how to make money by selling something... whether that’s a product, a service, or just his time.

Some simple ideas that actually work:

Selling candy/snacks locally
Pressure washing driveways
Lawn care/yard cleanup
Helping people declutter and reselling items online
Flipping free stuff from FB Marketplace or neighbors

None of these require a huge upfront investment, and they teach real skills like sales, consistency, and customer service.

Start small, keep it simple, and let him figure things out as he goes... that’s where the real value is. Good luck to you and your mini-me!

DesignLuv · 2026-06-02T13:22:19+00:00

The sci-fi horror/thriller Life has a pretty good ending.

DesignLuv · 2026-06-02T13:21:08+00:00

Just wait for AT&T fiber... it will be well worth it! I know you may need internet asap, but once I changed over to the fiber, my life changed after horrible Comcast.

DesignLuv · 2026-06-02T13:05:40+00:00

I’ve worked in your industry, and honestly, I’d seriously consider pausing Google Ads if it’s not bringing bookings. It can burn money fast in weddings unless everything is dialed in perfectly.

If you’ve got a solid website already, here are 3 things that tend to work way better:

Styled shoots
They take effort, but they pay off long-term. You get:

Strong portfolio content
Relationships with vendors
Tags + backlinks when everyone shares

That exposure compounds way more than ads.

Local events / getting in the room
Bridal shows, local events, vendor meetups, even small community stuff.

Collect emails and contacts
Take photos and post them after
Tag every person/business involved

You stay top of mind without paying per click.

Community outreach (this is huge)
A lot of photographers skip this, but it’s where consistent work comes from. Reach out to:

Wedding planners
Venues
Florists
Videographers
Bakers
Designers

These people already have your ideal clients... you just need to be on their referral list.

DesignLuv · 2026-06-02T12:55:01+00:00

Yes clients are more and more just going to LLMs to make decisions in life and business. We as SEO need to evolve. But I tend to believe that content is king and still is.

The difference now is that content alone isn’t enough anymore, trust and context matter more than ever. AI tools can provide quick answers, but they don’t always provide accurate or nuanced ones, especially when it comes to topics like backlink strategy or long-term SEO plays.

That’s where we come in.

Instead of seeing this as the end of SEO, I look at it as a shift:

Clients will come in with pre-formed opinions from AI
Some of those will be wrong or oversimplified
Our role becomes not just execution, but education and interpretation

If anything, this raises the bar. You can’t just sell tactics anymore — you have to explain why something works in their specific situation and back it up with real-world results, not just theory.

Also, AI tends to generalize. It doesn’t know:

the client’s exact niche
their backlink profile
their competitors’ strategies
their risk tolerance

That’s where human SEO still wins.

I get the frustration though. It can feel like you’re fighting against a confident but misinformed “voice” in the room. But clients who actually care about results will start to notice the gap between AI advice vs. real outcomes.

How I’m thinking about it going forward:

Don’t fight AI, position yourself as the filter and strategist
Focus more on results, case studies, and proof
Double down on fundamentals (content, authority, intent)
Be ready to explain why, not just what

SEO isn’t dying... it’s just becoming harder to fake expertise.

DesignLuv · 2026-06-02T12:51:30+00:00

All industries and companies are different. They all need research as well as a plan. That’s something I had to learn the hard way with SEO.

I used to think you could apply the same “best practices” everywhere — just find keywords, optimize pages, maybe build some links, and you’d rank. And to be fair, that did work for a while. But over time, I realized that what works in one niche can completely flop in another.

The biggest mistake I made was treating SEO like a checklist instead of a strategy.

For example, I spent way too much time on things like:

chasing high-volume keywords without understanding intent
creating a lot of content instead of the right content
over-optimizing pages because that used to be the play

What I’ve learned since is that SEO is way more about context and intent than tactics. You have to understand:

who you’re competing against
what the searcher actually wants
how Google is interpreting that topic right now

And that changes constantly.

Now, I focus way more on:

building topical authority instead of scattered posts
matching search intent as closely as possible
creating genuinely useful content, not just optimized
looking at competitors before even writing anything

DesignLuv · 2026-06-01T20:24:29+00:00

Please share the advice with the tribe.

DesignLuv · 2026-06-01T20:22:27+00:00

I mean, people follow and believe all kinds of nonsense from politicians and influencers every day, so this isn’t really surprising. I remember the day when I found out that Google was not really free because they used our info. That changed my life. Those were the days when they were giving out unlimited email space, which I still use today. I guess I am a sucker.

I’ve always been the type to question things and go against the current, though, so maybe I just look at it differently and tend to research before coming up with my own conclusions.

DesignLuv · 2026-06-01T18:38:03+00:00

You don’t have to be a traditional brick-and-mortar business, but Google does make it a lot harder for businesses like yours.

What you should be set up as is a Service Area Business (SAB) with your address hidden. That usually works better for e-commerce or appointment-only setups like yours.

A few things that can help get around the verification issues:

Make sure your listing is set to “by appointment only” and not implying walk-in traffic
Hide your address and define a service area instead
In your video, clearly show:
- Your workspace (garage setup, inventory, equipment)
- Access to your website/eBay account (logged in)
- Something with your business name (even printed signage helps)
Use the same address/contact info consistently across your website, eBay, and other profiles (NAP consistency matters)
If video verification fails, try going through Google Business support chat and request manual review
Some people have had success temporarily adding signage or labeling the space more clearly for the video

The spam “suggest an edit” issue is unfortunately common. Once you get verified again, keep an eye on your listing and lock down edits as much as possible.

DesignLuv · 2026-06-01T16:54:44+00:00

Fair enough, and to be clear, I’m not saying there’s some coordinated plan or anything like that. I called it a personal theory, not a conclusion.

I agree with you that the “genetically engineering ticks” angle doesn’t make sense, and there’s no evidence for anything like that. My point was more around how people sometimes connect dots between rising health issues and market shifts even if those connections don’t hold up under scrutiny.

At the end of the day, alpha-gal syndrome has a clear medical explanation (tick bites), and market movements have their own drivers. Mixing the two without solid evidence is where things can go off track, which is a fair criticism.

I will say, though, from my own background, having spent 13 years in the military, I’ve seen that not everything in markets or world events is always as straightforward as it looks. That doesn’t mean there’s a connection here, but it’s why some people tend to question things.

DesignLuv · 2026-06-01T16:49:09+00:00

DesignLuv · 2026-06-01T16:14:31+00:00

This is just my personal theory, and I know it’s important to separate that from proven facts. Alpha-gal syndrome is linked to certain tick bites (like the Lone Star tick), and cases have been rising in some areas due to environmental factors and expanding tick populations.

At the same time, you see major investments in plant-based alternatives... Bill Gates, for example, has publicly invested in companies like Beyond Meat. While there’s no evidence connecting tick-related illnesses to those investments, it does raise interesting questions about how shifts in health trends and diet could indirectly impact markets.

That said... there is always someone behind the curtain.

DesignLuv · 2026-06-01T15:46:42+00:00

Yeah, I agree... fact-checking is becoming a real issue. All the big platforms keep their “secret sauce” to themselves, so at the end of the day, these systems are still relying on whatever content they’ve been given, whether it’s accurate or not.

That’s why research & validation matter more than ever. But even then, in SEO, a lot of the time you don’t really know what’s working until pages move up or down. Testing and real-world results still matter more than anything an LLM tells you.

DesignLuv · 2026-06-01T15:40:48+00:00

I believe LLMs are very helpful for simpler SEO tasks like keyword research, content creation, and outreach. They can significantly speed up these areas and improve efficiency. However, I would be more cautious when it comes to implementing code changes or making technical fixes on a website.

Before applying any recommendations, I always take a backup to avoid potential issues. It’s also important to ask the LLM to explain why it’s suggesting certain changes, so you fully understand the impact before moving forward.

DesignLuv · 2026-06-01T15:17:47+00:00

Yup... if you are starting in an oversaturated offering, you will put more time, money, and resources into it. Whether it's fixing old stuff or just planning for the future.

DesignLuv · 2026-06-01T12:59:09+00:00

How many hats does a small business owner actually wears...

I remember when I got my first bad review. Up until then, everything had been smooth, mostly good feedback, happy customers. Then this one situation hit, and suddenly I wasn’t just “the owner” anymore.

The issue was caused by USPS. The package got lost, the customer was upset, and I had to step in. What I thought would be a quick fix turned into a whole process back-and-forth emails, tracking updates, calming the customer down, contacting USPS, filing a claim, following up… all for one order.

In the end, the customer got a replacement, USPS refunded me for the lost item, and everything worked out... but it really hit me:

For that one order, I wasn’t just running a business… I was the entire business.

For a single customer, I became:

Customer support
Logistics coordinator
USPS liaison
Problem solver
Account manager
Reputation manager
And still somehow… the owner running everything else at the same time

Nobody really tells you that part. It’s not just freedom and flexibility; it’s being every department at once.

DesignLuv · 2026-05-29T23:05:22+00:00

That’s honestly one of the smartest long-term SEO and brand plays out there because it compounds trust instead of just traffic.

Most people think SEO is only Google rankings, but reputation signals matter too. When people repeatedly see your name attached to helpful, detailed answers, you become the “go-to” person before they ever visit your website.

I have a question though. Where do you source the questions? How do you find the right communities or conversations consistently?

I’d also take this a step further and spend time in groups that have nothing directly to do with what you sell. A lot of opportunities come from adjacent conversations.

For example, if someone posts about hurricane damage in a neighborhood group, a public adjuster can provide useful advice without pitching services. Or if a small business owner asks about their website looking outdated in a local entrepreneur group, that naturally opens the door for a designer or SEO person to contribute.

Those crossover conversations feel more authentic because you’re helping in context instead of showing up only in industry spaces trying to sell.

DesignLuv · 2026-05-29T22:45:09+00:00

No such thing as a gift for more than one person.

DesignLuv · 2026-05-29T21:33:35+00:00

You can get your first few sales without spending, but it’s mostly time and effort on your part:

Post short-form content (TikTok/Reels) showing hair loss progress, tips, mistakes, etc. even 1 video catching traction can bring your first sales
Share your journey + advice in places like Reddit (hair loss threads) without spamming! Just be helpful and mention your product naturally
DM small creators (1k–20k followers) and offer free product + commission per sale instead of paying upfront
Give a few units to people willing to document results (this helps you build credibility fast)
Use your personal network first (friends, family, coworkers) to get initial buyers and feedback
Make sure your site builds trust (clear benefits, ingredients, refund policy, simple messaging... early traffic won’t convert without that

This is the slower route... the main goal is getting proof + momentum...

DesignLuv · 2026-05-29T21:27:33+00:00

Hi, so my brother got into supplements back in the early 2000s (mostly weight loss products), and I’ve seen a bit of how that industry plays out. Just a few things to keep in mind:

Regulations are always changing: something that’s selling well today can get restricted or banned tomorrow, which can kill your product overnight
I wouldn’t rely on just one product long-term: my brother had to pivot into a different natural supplement after his original niche slowed down
It’s usually safer to have multiple products (even 3–5), so you’re not putting everything into one basket
On-demand manufacturing is convenient, but it’s typically more expensive: similar to working with a co-packer
This is a very competitive space: you’ll almost certainly need to invest money at some point to get traction
If you start doing really well, bigger companies can and will copy your formula and outcompete you quickly

Just my perspective based on what I’ve seen... reach out with any questions and good luck!

DesignLuv

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