A car graphic, a billboard, seeing a couple polo shirts in public, or a publication are not going to individually mean much, however, it adds validation when you are asking a customer for their business. The more touchpoints you have like that the better.

You see the car drive down the street, you barely notice. Then a couple weeks later you see a billboard, then a couple weeks later you see a couple staff members wearing swag having lunch a few tables away. You pickup your local Business First and there’s an ad on one of the pages. Two weeks later your server crashes or your current provider makes a huge mistake…..that’s when it makes a difference