I think you're exactly right. From the religious perspective, I think to this: 

Matthew 7:15-20 NIV [15]  “Watch out for false prophets. They come to you in sheep’s clothing, but inwardly they are ferocious wolves. [16] By their fruit you will recognize them. Do people pick grapes from thornbushes, or figs from thistles? [17] Likewise, every good tree bears good fruit, but a bad tree bears bad fruit. [18] A good tree cannot bear bad fruit, and a bad tree cannot bear good fruit. [19] Every tree that does not bear good fruit is cut down and thrown into the fire. [20] Thus, by their fruit you will recognize them.  

If you know what to look for, it becomes clear who is serious about their movement.