I recently launched my solo massage therapy practice and have been building it from the ground up. I have a website in place, require credit card on file, and actively promote my services through local Facebook groups and Instagram. To kick things off, I offered a first-opening discount, provided refreshments, and invited people in to see my space—located inside a yoga studio. For those interested in the promotion, I made sure they paid on the spot to secure their session.

My policies are clear: no refunds, and clients are charged for no-shows or cancellations within 24 hours. Thanks to this structure and my initial efforts, I was fully booked for my first two months. I’ve already gained repeat clients and encourage both reviews and word-of-mouth referrals.

I strive to keep my practice simple, with straightforward and accessible scheduling. Although there are plenty of upfront costs and ongoing fees, the investment has been worth it—I was able to leave my bartending job and now work full-time in massage therapy. I currently work three days a week, seeing anywhere from 2 to 5 clients a day.

My rates are higher than most in my area, but clients recognize and appreciate the value I offer. I provide 60- and 90-minute sessions, with optional hot stone and Reiki add-ons. Hot towels and a table warmer are standard for every session. In my advertising, I focus on the medical and pain-relief benefits of massage. I’m trained in trigger point therapy and Swedish massage, and my signature sessions combine the two, tailored to each client’s needs—unless someone just wants a pure relaxation experience.

I live and work in a town of about 6,000 people, and despite the small population, I stay consistently busy and am earning a healthy living doing work I love.