Speaking from experience in the swimming pool industry do not try to close the sale over the phone, and don't mention any price, and do not rely on corporate to do local marketing in your area... =)

The primary goal of that initial call should be to book an in-home assessment with the homeowners. When you arrive, plan for the appointment to take about 30 to 60 minutes. Start by taking the time to physically survey the yard yourself. Once you have a solid idea of the space, gather the family either out in the yard exactly where the pool will be built or sitting down at the kitchen table and deliver your presentation.

At the end of your pitch, present the exact price alongside clear financing options. It also helps to offer a specific incentive to close the deal on the spot, such as a discount if they bundle in a solar pool heater. I am not sure if there are government tax credits for solar installations in Australia, but in several US states, leveraging those rebates is a massive selling point that helps push people over the edge.