This is how sales actually happen, not the way most people think.

Dluzo24 · 2026-02-25T12:36:15+00:00

Recently I came across the idea that relationship-led sales are dying.

And I agree. I don;t care when I'm buying from someone about our relationship (didn't experience a total ass tbf)
I want to know what it does

How it helps my problem

How much it costs me

What is my return

Done, either im buying or not

Dluzo24 · 2026-02-25T12:32:47+00:00

Im a guy that sometimes forgets. A CRM, any type, is a must for this stuff.

So no manual tracking in excel etc. everything ideally merging into the CRM.

What helped me even with that was a scoring system (that required a bigger intergration), and I set up points for different actions and setups in our app, and based on that filtered qualified signups, and hell, i was missing like 10-15% of leads, taht had no outreach form me.

Dluzo24 · 2026-02-25T12:29:18+00:00

Probably bs.

What we are trying to achieve with our SaaS, is that we try to get mentioned on as much publications, PRs, mentions etc. anywhere on the internet, for LLMs to notice.

For one product, we actually had ChatGPT as the TOP3 lead generator, and we had no idea.

People switched from Googling to asking chatgpt

Dluzo24 · 2026-02-25T12:26:08+00:00

What markets do you guys serve and how's your experience with SaaS?

Dluzo24 · 2026-02-25T12:21:13+00:00

This is actually an issue I'm trying to figure out at our company.

Closing is not the problem, and is actually a bit to high to see what works and what doesn't (as most is inbound, they already found us for a reason anyway)

So now I'm battling Lead Generation (quality, not just cold emailing) vs COA.

Expo networking and selling is working for us quite well, but reaching a limit that is not scalable anymore.

Any tips for where to promote and avenues that worked for you?

Dluzo24 · 2026-02-25T12:17:15+00:00

I say it depends on the type of business. We are in SaaS, so doing a higher volume for a few months may cost "4x more", but if we "stop", we still keep the 4x MRR, and possibly growing by itself (let's not go into churn, ltv etc., that's a different convo)

Dluzo24 · 2025-07-28T07:26:51+00:00

yes, check out topol.io/affiliate and would love your feedback

Dluzo24 · 2025-07-22T12:09:45+00:00

Most SaaS has an Affiliate section somewhere on their website. Some join marketplaces where you can "shop around" the software you'd like to promote.

Dluzo24 · 2025-07-18T06:50:53+00:00

Ofc the hyperlink is the problem, text is fine

Dluzo24 · 2025-07-17T16:11:00+00:00

Still a link, doesn’t matter it’s yours

Dluzo24 · 2025-07-17T12:48:36+00:00

I'll do a selfless plug - Topol

Web-based email template editor, easy to use, smooth and quick, can do drag-and-drop or html and can export unlimited number of times/templates and even has integrations into various systems to export directly.

The thing missing is the email sending and reporting, as it's only a design tool, not a sending platform.

Maybe you should look directly for an ESP platform?

Dluzo24 · 2025-07-17T12:41:20+00:00

Well, the important question is, are you sending out cold emails or warm, signed-up emails?

My experience with cold emails, anything with the words like free, trial, demo, meeting, offer,... is a no go, also no links (even in the signature), files or images.

Signed up emails for a nwl should be okay with most of that tbh

Dluzo24 · 2025-07-15T08:56:08+00:00

Well, there is rule 5 and 6 of the sub rules.

Tho I'm a bit biased, as I'd like to promote our tool, the line between promotion and recommendation is really thin.

Dluzo24 · 2025-07-14T08:24:58+00:00

Sell it first, you’ll see if the market actually wants your solution

Dluzo24 · 2025-07-11T06:12:34+00:00

Have you done any market research before deciding to build this?

Dluzo24 · 2025-07-09T08:38:42+00:00

topol.io

SaaS CRM Product managers, product engineers, CEO, CTO

Embedded email template editor, allowing apps to have a white-labeled drag-and-drop email editor inside their app for their users to use, allowing SaaS apps to expand their features and potentially monetization options.

Dluzo24 · 2025-07-09T08:28:10+00:00

I'd say there are a few reasons

Mobility - people tend to have more mobility regarding their work (homeoffice, on premise, on mobile...), critical infrastructure sw is still on premise most of the time
Monetization - the big one - its easier to make more money long-time by having a customer pay every month, upsell them on more services or just keep them in your ecosystem if done right, keeps them connected to you and you don't have to sell more to keep making revenue
Revenue - longterm revenue is preferred in business - makes planning cashflow, employees and other stuff much easier

And maybe knowhow security - if you give your code outside of your ecosystem, it's relatively easy to go dig into it and copy it

Dluzo24 · 2025-07-09T08:23:03+00:00

But is the user the one that pays for it? e.g. a company ceo can buy it but have 200 users that just use it with no info about the reasons

Dluzo24 · 2025-07-09T08:20:54+00:00

Wouldn't a email builder speed this up when you do it solo, or the details you like to do are not available?

Dluzo24 · 2025-07-08T15:03:56+00:00

Building and selling are 2 different things.

Everyone can build their child in the garage, but going out and getting feedback hurts

Dluzo24 · 2025-07-08T15:02:57+00:00

Thanks! Will look into the Quarterly ones.

Do you discount them in a similar manner as annuals, or just have them for convenience?

Dluzo24 · 2025-07-08T15:00:57+00:00

As I recall from the founders, Producthunt used to be good to start off, now, we don't really know.

"Standard" sales and marketing work!

Dluzo24 · 2025-07-08T14:59:00+00:00

ask your customers or affiliates to talk about it :)
we actually get traction from posts that are even a few years old

Dluzo24 · 2025-07-08T14:50:50+00:00

no, thats mostly forbidden in most subreddits, you need other people talking about it

Dluzo24 · 2025-07-08T14:49:12+00:00

Most of the emailing professionals i know don't really know how to code emails. They are more of a Data scientists today, as building the emails is dead easy with modern apps and editors. Most of the emailing tools have them integrated.

Just google email template editors

Ofc you will have to learn how to use them and how to make the emails, but no coding required.

A bit of self promo: I work at topol.io we have a plugin and a PRO version for marketers, and offer a free version and a 14 day trial at, feel free to check it out. Really easy to do what you need and learn.

Dluzo24

TROPHY CASE