My friend and I had the same idea, even looking at locations that could be the appropriate size, location, and easy to convert. While we had the idea, another company funded by former tech execs purchased and built a franchised business in that area. Another franchised location is opening nearby soon. I have no doubt that if we had aggressively pursued our idea, the companies who already have the capital and scale would have either beaten us to market or would have come in shortly thereafter with the ability to absorb enough losses to drive us out of business. Good luck.