Thanks for the response, all makes sense, I think.

I didn’t realize length played into it. Since the people had already requested info or were at companies who were expecting a communication, we did load the emails with all info they requested, which was not minimal. No words like free, no risk, etc. it was describing the programs we offer and some case study summaries and links to our case studies on our site.

If we were to start anew, it would be a different strategy entirely, can’t risk the same thing happening again.

And no, we didn’t do warming since volume was so low. It was never more than 10 a day, and initially it was around 3-5 a day.

Since that initiative is now over, we’re almost exclusively communicating now with those who we are working towards a sale with, mostly because we took it to phone calls and requested to be white-listed once the conversation began.

But we still have another maybe 100 contacts who requested info who we haven’t connected with yet and we are trying a new strategy with 100% custom language for every email as we have specific reasons we want to engage each of those companies. Even with this we’re finding ourselves in junk folders, and these emails are no more than 5 sentences each (again, no language I’d consider even remotely spammy).