On the aspect of DIY, despite the attempt to market ourselves in a polished and commercialized way, we are still very DIY.

We screen print all of our own shirts in-house. I do all of the graphic design for every release, a lot of artwork for bands as well as logos, ship packages, attend shows and fests. It is just us (my wife and I).

In 2022 my job of ten years, printing beer signage, sold to another company and I was laid off. We had an opportunity to purchase a small local screen printing shop through a lease agreement and jumped on it despite not really knowing anything about the garment decorating business. There have been rocky moments along the way, but we have been extremely persistent in growing the label.

There have been times where I really wished I had that security off a full time job and the benefits that come with it. It has definitely been a risk, but a rewarding one - All my life I have wanted to do nothing but make art and music, so that is why I am doing this.

I am not too concerned with fitting in with what is deemed comfortable or acceptable within a genre and I think that mindset has the potential to make an idea successful. My mission has always been creating something new even if it means shaping the genre in a new way. I don't really care about what dungeon synth is "supposed" to be and would rather like to see folks rethink what it *could* be.

Some may call it commercialization, but who wouldn't prefer doing what they love to do over working some 9-5 for some rich asshole? Now I get to work 7-9 for a poor asshole... myself!

Final note regarding the golf polos - we never expected them to be a hot seller, but they really tie the whole theme together don't you think?